The Home (Page) is Where the Heart IsWritten by Heather Reimer
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what your product/service does. >Address pain (i.e. problem) it will ease and benefits that users will enjoy. >Remember formula for good sales copy: Problem. Agitation. Solution. >Tell them why you are best possible person to provide that solution. >Clear instructions on what to do next: Click here for more info; Contact us here; Sign up here to receive a free whatever. >Site menus all over place -- top, bottom and side. The home page sets navigation standard for rest of site. If a visitor gets it here, he/she will get it anywhere throughout your site. >A relaxed non-corporate tone that invites people in rather than holding them at arms length. >Everything spelled out, nothing assumed. You and some of your prospects may speak fluent jargon but don't make your average visitors feel stupid unless you're 100 percent sure you don't want them as clients. In short, effective home page content showcases your product or service's finest benefits. It uses easy-to-understand, persuasive language. And it puts heart back into your home page!
Suspect your e-content is not working hard enough for you? Heather Reimer writes action-inspiring web content, newsletters, sales letters, news releases, ads and articles with heart. Also, editing/proofreading at low rates. Get a FREE content analysis report on your site when you request an estimate. mailto:heatherreimer@codetel.net.do
| | Finding the Errors on Your SiteWritten by Paulina Roe
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about 5 lines and try it. If it said line 34, then line with error is after blank line. Sneak up on it by taking out blank line and moving up a couple lines. Try it again. If it now says line 33, you know you just passed line with error. Look at couple of lines you moved through. If it says line 34 had error - move up a couple more lines and try again. You might not pinpoint EXACT line, but you will get within 2-3 of it - look at it carefully and find error in it. It can be a " where it should be ' - or an incomplete code that didn't close (no ) or a misspelling of a code - any number of things. Try making changes to it and see if that makes a difference in taking out your error message. Now you can clean up your site, once you have found lines with errors. If you are fortunate enough to have a good HTML editor that will count out lines, then you need not hunt for them, but this is a good trick to try if you don't get an accurate line count.
Paulina Roe is a Computer/Website Troubleshooter both online and offline. If you have been fighting with your computer, or hassling with your websites, subscribe to the FREE periodic "Wise Little Tidbits" newsletter. Get FREE Optimization tips and learn how to control your computer and Internet. http://doubleii.com/WiseLittleTidbits.htm mailto:ezineshere@aol.com?subject=subscribeWLT
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