The Hoax Was On Me

Written by Ron Kimball

Continued from page 1

"Hey, we all get "caught" once in a while! No apology needed, you were only thinking in our best interests!" --Sherry

"I also didrepparttar same thing once." --Marion

"And Add To The List: The Homepage Virus Is Doing The rounds again." --Michael

"Please check out any "virus warning" you receive. Most are hoaxes." --Sharon

"Thanks forrepparttar 109671 information. It is better to be safe, and warn your friends and customers, than to be sorry!" --Ben

"You were trying to dorepparttar 109672 right thing and that's all that matters." --Cindy

I'm not aware of any unsubscribes due to my snafu but I did get an online greeting card to cheer me up.

I learned 2 things from this incident:

1) Treat people right and they will return it tenfold. --Treat them as you would be treated.

2) Investigate any and all unknown virus claims. --It only takes a couple of minutes to check out a virus warning to see if it's real or not.

The word *propagate* is defined as: to transmit (characteristics) from one generation to another; to breed or multiply.

Check out these useful and informative sites before you unknowingly propagate a *deadly virus*:

So, take it from a *former email viral propagator victim*, investigate that next virus warning before you send it out, and see if it's onrepparttar 109673 list.

Otherwise,repparttar 109674 hoax will be on you.

Ron Kimball lives in Nashville, TN--Music City USA with his wife and son. He is a songwriter and demo singer for both country and pop writers. He also publishes the popular home based business e-zine, LeaderZKorner, which is geared toward home based business owners. LeaderZKorner is published weekly with an accompanying Weekend FREE AD Supplement. For a FREE subscription:

How To Leverage Your Email Campaign With A Trade Show!

Written by Stuart Urwin

Continued from page 1

1)HIGHLY TARGETED The campaign was highly targeted - at just 54 companies, fromrepparttar USA and other parts of Europe, who we knew were not represented in Scandinavia.

2)SPECIFIC EVENT It was aimed at a particular event,repparttar 109670 International Online Show, where we knew a number of relevant prospects would be attending.

3)SOMETHING VALUABLE TO OFFER It was aimed at companies who had an interest in selling online information services torepparttar 109671 business and academic sectors, where my client had a wide range of existing contacts.

4)GOOD TIMING The timing was good - it was sent out inrepparttar 109672 week beforerepparttar 109673 Show, whenrepparttar 109674 exhibitors were absolutely focused on what they wanted to get out ofrepparttar 109675 Show.

5)MANAGEABLE FOLLOW UP The number of companies approached was a manageable number, and resulted in a number of successful responses, which could all be followed up inrepparttar 109676 3 day duration ofrepparttar 109677 Show.

6)REASON TO SAY "YES" The two step approach - a mailing, followed up with a meeting at a venue they were definitely going to attend, made it easier for them to say "yes" to a meeting.

7)DEMONSTRATION OF CREDIBILITY The subsequent meeting was an opportunity to demonstrate credibility and confidence inrepparttar 109678 client's ability to deliverrepparttar 109679 desired result - new business from Scandinavian customers.

8)POWERFUL SALES LETTER Andrepparttar 109680 Sales letter was a powerful invitation from an organisation with access to a customer base that each ofrepparttar 109681 companies would like to reach, without them having to devote expensive resources to starting from scratch.

It needed to be good. It was being aimed at business professionals, who are notoriously difficult to persuade.

You can see it here at

I highly recommend this combination of trade show and email campaign. With a little thought, I'm sure many of you can mould such a strategy to your own business circumstances.

Stuart Urwin is a business and internet consultant. He is also the publisher of "Information City", the FREE electronic newsletter, which gives specific pointers to the Internet resources you need to make better business decisions every day: Grow your company. Sell more. Save money. Manage your business more effectively. To contact Stuart,

    <Back to Page 1 © 2005
Terms of Use