The third tier of Maslow's hierarchy is love and belonging step. We have all felt desire to be closer to our families, to have more friends, or to find a significant other.

Appealing to these desires is useful if you run a personals web page or a own a club. Tell your prospects about great interactions they will have if they try your service, and use testimonials from customers past. Hearing about great results from former clients is a great way to get new buyers.

Maslow's next area of human need deals with esteem. One area of esteem needs calls for recognition from others, status, attention, and recognition. The other area hits a little closer to self, involving self respect, confidence, competence, independence and achievement.

I am reminded of a shampoo commercial in which lead actress walks through an office building with admiring eyes of many workers following her around. At end, she walks into a board meeting and states that she doesn't even work for company, and all attention must be result of her shampoo.

The last tier of Maslow's hierarchy is called self actualization level. Ever heard army slogan "Be all that you can be"? This is an appeal to self actualization needs of human beings. Approaching people at this level of hierarchy involves inviting them to live up to their full potential as a hard working, motivated member of society.

Appealing to needs of your customers can be a great way to grab attention of your customers, as long as you remember to be responsible about it. Who knew incorporating psychology into your marketing plan could be such a great way to grab customers?

8. Major indexes. Get listed with popular large human- reviewed indexes such as Yahoo! ( http://www.yahoo.com/ ) and Open Directory ( http://www.dmoz.org ). This can result in a significant boost in targeted traffic - up to several hundreds of unique visitors each day!

9. Article submissions. Write about what you know and offer your articles to other editors and webmasters in your market. Offer article for reprint in exchange for an author byline. Some sites also run syndication networks, where your article may appear on dozens or even hundreds of sites! There's always a demand for fresh, original articles. Ezine directories such as http://buildyourhomebiz.com/directory.html are a good source for finding editors that accept articles.

10. Create a free eBook. Give it away to your visitors - and to other editors or webmasters within your market. Encourage them to pass it on. Your business will profit from free publicity. Free eBooks are an excellent viral marketing tool; read more in article, '10 Quick Tips on How to Create, Distribute, and Profit from Free eBooks', http://onlinebusinessbasics.com/articles/ebooktips.html .

11. Joint ventures. Partner with other editors or webmasters within your market to help promote each other's businesses. This is one of easiest and most profitable marketing methods! Examples of JVs include: ad swaps, newsletter co-opts, barter agreements, special affiliate commissions, and offering discounts of your own products/services to each other's customers.

The key here is *consistency*; writing an occasional article or placing an ad once in a while isn't enough to give you targeted traffic necessary to build a solid, steady online income.

There are lots of ways to market -- start today! Pick something and just do it. If you don't feel like writing an article, find some potential link partners. Don't feel like doing that? Then check your pay-per-click campaign and make any necessary changes.

Commit yourself to marketing your business -- and hold yourself to it! After all, it would be a real shame for a great product to go to waste.

Angela Wu is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. Visit her online today at http://onlinebusinessbasics.com/article.html