It does you no good to attract general traffic to your site - you want unique, targeted visitors actively seeking your product or service.

Leads - a valid email address usually makes best "lead" since people can and do give fake names and addresses online.

If someone won't give you a valid email address, chances are they won't give you their credit card to make a purchase either.

Email leads enable you to measure interest and to follow up with prospects.

Once you know number of unique visitors to your site you can calculate percentage of leads you develop and concentrate on ways to improve your conversion by testing different offers and headlines.

Sales - number of sales as compared to unique visitors represents your most critical statistic because it tells you whether or not you've made a profit.

For every hundred visitors to your site, how many sales do you make and how much money do you net?

Most failed dot-com's never bothered to answer this simple question.

Selling on web is a "numbers game" - learn how to make numbers work for you!

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That doesn’t seem so bad. Who doesn’t want to narrow down search? The problem is that number of indexed pages is not only difference with search engine typos; poor search engines are trying to find most relevant pages they can to misspelled search, but it may not find what you need. On one hand, you have tens of millions of relevant pages with a correct search; on other hand, you have hundreds of thousands of semi-relevant pages. Which would you rather have?

Search engine typos are very common, but they do alter relevance of your results.

Joe Miller is an author of informational articles and online advertisements on business, technology, and health. “Web content management system fr window” is actually “web content management system for windows”.