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A leader appreciates what is necessary to maximise their opportunities and incorporates this into every single element of published material that they pass on to their runners.
They will entice a runner with a fantastic collection of Ebooks that will always contain links back to Leaders site.
They will make use of every possible opportunity to plug their site (Auto responders, Newsletters, Re-branded Ebooks, Self written material). Remember that a leader will rarely publish material containing links to other Leaders sites, unless they have a well-calculated joint venture.
A leader may well have a well-established business and web development knowledge.
Almost all leaders have been runners but they learned and studied all materials carefully and used their intelligence to build up their first Leading business.
Leaders remember how it is that they themselves were enticed by products and sales letters and learn to duplicate this effect within others.
Are you a runner or are you a leader?
These obvious points I have made are actually very important indeed to keep in mind, majority of us are runners and simply donít know how to achieve a leader status.
About the Author:
Michael Hein is the author of many great articles for Internet Marketing Success. No SALES approcach to providing down to earth information about internet business.
http://www.webpremises.com or mailto:firstname.lastname@example.org