Of course not every e-business will have necessary funds or ability to divide business into international and national components. For these companies that are interested in branching out to Scotland in order to globalize their e-business, first step should be to develop an all-encompassing e-commerce plan of action. Instead of having a website that is written solely to an American audience, change wording, design, colors, and images to reflect a totally international audience. These changes will also aide your e-business if you decide to further branch out to other countries besides Scotland. This includes ensuring your text is written at a level all audiences will fully understand, regardless of their level of English comprehension. Choose “neutral” colors and non-specific images when designing your website. You may want to contact a design professional for help construction a website perfect for audiences of all nationalities. If your budget does not permit you to seek outside help, take matter into your own hands and research websites geared for entire audience. Many major corporations have websites suitable for international audiences, so you can easily access these sites and see how they are designed and how text is written.

Perhaps most important thing about taking your e-business to Scotland is keeping target audience in mind. It may pay off to take a trip to Scotland if you have no previous experience with country or people. Gaining first-hand experience of country will help you immensely in your quest to expand your e-business across Atlantic.

Another popular trend for e-business in 2004 was rise in web services. Individuals with technical skills suitable for internet have been relishing success of e-businesses. These services can vary from technical support to graphic design to web hosting. Many successful e-businesses involve individuals who have technical know-how and right equipment to host, design, create, and maintain websites. Especially in this technical age with a great deal of individuals bringing their lives and businesses to World Wide Web, know-how to create websites is an extraordinary talent that can be quite lucrative.

The web log, or blog, has reached its pinnacle in 2004. Serving as an online journal or diary, everyone from New York Times to next door neighbor has embraced this new medium with open arms. Finding individuals to host, write, and maintain these blogs has been a surprising trend of 2004. All businesses from accounting to zoology have jumped on blog bandwagon, but many do not have time or staff to create and maintain this new-found medium. This niche has been slowly filled by individuals who will take care of all sorts of blogging needs, although there is plenty of room left for those individuals who wish to take on this project for their own e-business.

Whatever your choose to focus your e-business on, your execution will directly affect your success. Doing your research upfront will save you a great deal of time with hassles and headaches when unplanned events arise. Furthermore, carefully planning your business will allow you to set specific goals and deadlines to ensure you have covered all your bases when dealing with customers and clients.