The Greatest Money-Making Secret in History

Written by Joe Vitale


Continued from page 1

I remember when I first heard aboutrepparttar idea of giving. I thought it was a scheme to get me to give money torepparttar 106191 people who were telling me to dorepparttar 106192 giving.

If I did give, it was like a miser. Naturally, what I got in return was equivalent to what I gave. I gave little. I got little.

But then one day I decided to testrepparttar 106193 theory of giving.

I love inspiring stories. I read them, listen to them, share them, and tell them. I decided to thank Mike Dooley of tut.com forrepparttar 106194 inspiring messages he shares with me and others every day by email.

I decided to give him some money. Inrepparttar 106195 past I would have given him maybe five dollars. But that's when I came from scarcity and fearedrepparttar 106196 giving principle wouldn't work. This time would be different. I took out my check book and wrote a check for one thousand dollars.

Mike was stunned. He got my check inrepparttar 106197 mail and nearly drove offrepparttar 106198 road as he headed home. He couldn't believe it.

I loved making him so happy. I delighted in givingrepparttar 106199 money to him. Whatever he did with it was fine with me. What I got was an incredible feeling of helping someone continue doing what I believed in. It was an inner rush to help him. I still rejoice at sending himrepparttar 106200 money.

And then something wonderful began to happen.

I suddenly got a call from a person who wanted me to co-author his book, a job that ended up paying me many times over what I given away.

And then a publisher in Japan contacted me, wanting to buyrepparttar 106201 translation rights to my best-selling book, "Spiritual Marketing." They, too, offered me many times what I had given my friend as a gift.

A true skeptic can say these events are unrelated. Maybe inrepparttar 106202 skeptic's mind, they aren't. In mine, they are.

When I gave money to Mike, I sent a message to myself and torepparttar 106203 world that I was prosperous and inrepparttar 106204 flow. I also set up a magnetic principle that attracted money to me: As you give, so you will get.

Give time and you'll get time.

Give products and you'll get products.

Give love and you'll get love.

Give money and you'll get money.

This one tip alone can transform your finances. Think ofrepparttar 106205 person or persons who have inspired you overrepparttar 106206 last week. Who made you feel good about yourself, your life, your dreams, or your goals?

Give that person some money. Give them something from your heart. Don't be stingy. Come from abundance, not scarcity. Give without expecting return from that person, but do expect return. As you do, you will see your own prosperity grow.

Try it and see.

Joe Vitale is the #1 best-selling author of "Spiritual Marketing" and way too many other books and tapes to list here. See dozens of eye-opening articles by him, sign up for his famous monthly newsletter, and browse his amazing catalog at http://www.mrfire.com


Public Relations: Power Tool For The 21st Century

Written by Robert A. Kelly


Continued from page 1

Even better,repparttar way to do this is well-known inrepparttar 106190 public relations business: select your target audience; gauge its perception levels; gaugerepparttar 106191 behaviors that have resulted; set your public relations goal; set your public relations strategy; preparerepparttar 106192 persuasive message; select and implementrepparttar 106193 communications tactics that will carryrepparttar 106194 message to that key audience; monitor for perception change; monitor for behavior change and, hopefully, a public relations success.

What willrepparttar 106195 employer/client want from us as we move ahead intorepparttar 106196 21st Century? I believe s/he will want us to apply our special skills in a way that helps achieve his or her business objectives. But, as always, no matter what strategic plan we create to solve a problem, no matter what tactical program we put in place, atrepparttar 106197 end ofrepparttar 106198 day, we must modify somebody’s behavior if we are to deliver value torepparttar 106199 employer/client and earn our money.

Now, you ask, if public relations is so good, why do some managers shy away from it? I believe it’s because they don’t understand or believerepparttar 106200 direct connection between what public relations is capable of delivering , and their need to achieve their specific business objectives.

It’s lost opportunity ofrepparttar 106201 worst kind. And a shame becauserepparttar 106202 reason we do public relations inrepparttar 106203 first place is to changerepparttar 106204 behaviors of certain groups of people important torepparttar 106205 success of those very Doubting Thomases (and Thomasettes!).

When at last we come torepparttar 106206 end game, we’ll continue to askrepparttar 106207 $50 question – did we meetrepparttar 106208 behavior modification goal we established up front? If we did, our public relations program is successful. If we didn’t, we must reevaluate our goal, strategy, messages, communications tactics and our audience perception data gathering methods, and adjust them forrepparttar 106209 next effort.

Now, when will that employer/client of ours be fully satisfied withrepparttar 106210 public relations results we have achieved? Only when our “reach, persuade and move-to-desired-action” efforts have producedrepparttar 106211 visible modification inrepparttar 106212 behaviors of those target audiences they wish to influence.

Let me conclude our look at Public Relations: Power Tool For The 21st Century by highlighting once againrepparttar 106213 three benefits our employer/client will continue to receive whenrepparttar 106214 behavioral changes become apparent and meetrepparttar 106215 program’s original behavior modification goal.

1. Their public relations program will be a success.

2. By achievingrepparttar 106216 behavioral goal they set atrepparttar 106217 beginning ofrepparttar 106218 program, they will be using a dependable and accurate public relations performance measurement.

3. When our “reach, persuade and move-to-desired-action” efforts produce that visible modification inrepparttar 106219 behaviors of those people they wish to influence, they will be using public relations’ core value to its very best advantage ensuring that they really DO receive their “money’s worth.”

end



Bob Kelly, public relations counselor, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.; VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com Speaking: http://www.ExpertsWhoSpeak.org/kelly.html




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