The Great Sale(s) After the Sale

Written by Jorge Pinkus /

Continued from page 1

Point 5. Make surerepparttar client understood perfectly and clearly any special requisite or condition. And that she is willing and able to comply with these.

Point 6. Managerepparttar 127186 non-productive interviews ó If you truly feel that some sales interview are not going to end positively, finish it diplomatically, but letrepparttar 127187 door open for an interview later on. Of course, do NOT leave without asking for at least one referral.

Point 7. Avoidrepparttar 127188 prospects that never buy ó Donít fall intorepparttar 127189 trap of keep on calling on those prospects that never quite say no, but neither buy. Youíll be much better off trying some other prospect or servicing a customer. And youíll haverepparttar 127190 energy and disposition to do it at your best.

Point 8. Make sure to ask for referrals ó Ask for referrals. Ask for referrals. Ask for referrals. If you maderepparttar 127191 sale, ask for referrals. If you didnít maderepparttar 127192 sale, ask for a number of qualified names and additional prospects. The referrals obtained in unsuccessful sales interviews could turn into successful ones, ifrepparttar 127193 other person buys from you. Did I already say you have to ask for referrals?

Point 9. Control your facial expression ó Whatever may berepparttar 127194 end result of your sales interview, control your expresions, especiallyrepparttar 127195 non-verbal ones. After a good sale, donít start to smile likerepparttar 127196 proverbial cat who earntrepparttar 127197 commision.

Point 10. Maintainrepparttar 127198 dignity at all times ó Leaverepparttar 127199 impresion thatrepparttar 127200 sales interview is part ofrepparttar 127201 service you offer. And donít look too disappointed ifrepparttar 127202 candidate didnít buy.

Point 11. Assurerepparttar 127203 client that you will keep in touch through your service ó And be true to your word.

Point 12. Be in contact continuously ó Sorepparttar 127204 clients could not tell you that they only see you when you have something to collect or to sell them.

======================== Jorge Pinkus is CEO and Editor ofrepparttar 127205 ezine: *Global-MaxMarketing* and Founder and CEO of

Subscribe FREE torepparttar 127206 ezine at =======================

This article may be reproduced only ifrepparttar 127207 byline andrepparttar 127208 whole author-box is kept intact!

Jorge Pinkus is CEO and Editor of the ezine: *Global-MaxMarketing* and Founder and CEO of

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What Do Your Customers Really Want? Ask Your Competition

Written by Karon Thackston

Continued from page 1

This customer needed:

1. someone to express his vision in words 2. someone who understood what he had to say

Hereís one more:

"You hadrepparttar product I wanted, it was in stock, atrepparttar 127185 lowest price I could find. There was no shipping charge or sales tax. Your website was easy to use; you followed up immediately by Email; I was able to trackrepparttar 127186 shipment; andrepparttar 127187 product arrived on time and in good condition. What is there not to like?"

This customer of an appliance-sales Web site was obviously impressed with:

1. item being in stock 2. low price 3. no shipping charges 4. customer service 5. timely arrival

Doing a good bit of research intorepparttar 127188 testimonials customers give to your competition can shed a bright light on what theyíre looking for. Iíd recommend visiting several sites each week and creating a chart to track what you find.

Just as I did above, jot down specifically what impressedrepparttar 127189 customer in each case. Then look for trends. The more times a particular service is mentioned,repparttar 127190 more importance it will hold.

Now, look back over your own business. Can you offer what your competition offers? Can you offer something better? Is there a way to improve your service inrepparttar 127191 areas that those who wroterepparttar 127192 testimonials mentioned? If so, do it!

Staying in touch with your customersí needs should be top priority. When you takerepparttar 127193 time to understand what your customers really want, you stand a better chance of improving sales and increasing customer loyalty.

Professional copywriter, Karon Thackston, has over 20 years experience in writing for practically every medium. Visit her site at for more information. Karon is also the author of The Step-by-Step Copywriting Course and How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)

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