The Google Phenomenon: Greatest Hits Collection

Written by Dean Phillips


Continued from page 1

Google AdWords

In October 2000, Google announced its new content-targeted advertising program. Google AdWords was a huge "out-of-the-box" success, boasting well over 100,000 advertisers to date.

AdWords Select

In February 2002, Google launched AdWords Select, an updated version ofrepparttar AdWords self-service advertising system with a number of new enhancements, including cost-per-click (CPC)-based pricing.

Google AdSense

In June 2003, Google anounced AdSense, a program designed to maximizerepparttar 120064 revenue potential of a website by serving highly relevant ads specific torepparttar 120065 content ofrepparttar 120066 page, launches with initial partners, including ABC.com, HowStuffWorks, Internet Broadcasting Systems, Inc., Lycos Europe, Knight Ridder Digital, About.com, CNET and others.

Google Deskbar

In November 2003, Google announcedrepparttar 120067 Google Deskbar, a free software download which enables users to search Google without using a web browser.

Gmail

On April 1, 2004, Google announced a new web-based mail service called Gmail that will include a gigabyte of free storage for each user. The service also includes a powerful search engine to locate and retrieve messages, which are displayed in a "conversation view" that chronologically arranges all emails sent or received withrepparttar 120068 same subject line. Gmail also includes relevant advertising delivered withrepparttar 120069 same technology that scans web pages as part ofrepparttar 120070 AdSense service.

To say that Google has had a meteoric rise to stardom would be an understatement. Years ago, who would have thought thatrepparttar 120071 little search engine withrepparttar 120072 funny name would reach such massive heights that a monolith like Microsoft would find it tough competing.

So, what's next? Only Google knows for sure. However, I for one would like to see it tacklerepparttar 120073 current click fraud problem withrepparttar 120074 same excellence, zeal and determination its shown in its other remarkable achievements.



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


Own Your Niche by Building a Niche Community

Written by Steven Van Yoder


Continued from page 1
You getrepparttar idea...any niche you can think of for your practice is a candidate for a niche community. How a Niche Community Can Benefit Your Business Once you establish a niche community around your business, you can enjoyrepparttar 120063 following benefits: Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects. Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to "show your stuff" and impress prospects who don't feel like they need to ward off a sales pitch. Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a "community resource" than a private service. Transform a "practice" into a "business". By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can openrepparttar 120064 door to multiple income streams through group mentor programs, information products and other passive revenue streams. Getting Started The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone andrepparttar 120065 Internet. Live communities are straightforward. Taking David's cue, develop a statement of purpose forrepparttar 120066 group. Then, marketrepparttar 120067 group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda. Whereas live communities are more limited by location, virtual communities offerrepparttar 120068 possibility of attracting members from all overrepparttar 120069 world. Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support services. Online group interactions do not always 'happen' spontaneously. They require care, nurturing and facilitation. The core of facilitation and hosting is to serverepparttar 120070 group and assist it in reaching its goals or purpose. Some describe this role as a gardener, a conductor,repparttar 120071 distributed leadership of jazz improvisers, a teacher, or an innkeeper. It can be this and more. If you takerepparttar 120072 plunge, be patient. Online communities don't happen overnight. Often they take time to coalesce and form themselves into something valuable and sustainable. It's crucial that patience is exercised, since it WILL take time for momentum and a critical mass to develop wherebyrepparttar 120073 community becomes solid and established.

Steven Van Yoder is the author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort. Visit http://www.getslightlyfamous.com to read the book and learn about 'slightly' famous teleclasses, workshops, and marketing materials to help small businesses and solo professionals attract more business. contact@getslightlyfamous.com




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