4] Once you have access to more prospective subscribers, to which you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising income.

5] As a publisher, your goal is to better satisfy needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.

6] RSS radars will in turn also generate additional visibility, especially through improved search engine rankings, and generate new subscribers for your RSS feeds.

7] All of above will create advertising venue and create a new source of income.

8] In addition, using RSS advertising as an advertiser yourself you can increase reach of all of above activities.

The system comes full-circle, establishing RSS as tool that powers an important share of all of your internet marketing and publishing activities.

2) Add an original incentive to your opt-in form.

The opt-in form is most direct approach. You put an opt-in form on your website, and people can sign-up. For this to work well though, there will have to be 'something in it' for your visitors. They aren't likely to sign-up for anything just to do you a favor...

You'll want to give them something of value, for free. A powerful encouragement. Ideally, it's something that other affiliates can't offer. For example:

* Write a special report on how to be successful with program in question, and offer it as a PDF file.

* Write a "How to Get Started with ..." eCourse.

* Offer a report, eBook or software program that is relevant for, and complimentary to, affiliate program you're promoting. This should not be a product that can easily be found elsewhere. Or at least not for free.

* Offer one-on-one coaching, either by email or by phone.

* Offer a combination of above.

* Maybe you have another idea? Then go ahead and try it!

A more indirect approach is the...

3) Warm-up page, with a personal touch.

This can be a single page, where you tell visitor about your own experience with program. You'll want to focus on a few of biggest benefits of program - and/or program's retail product(s), and elaborate on those. What did it do for you?

Don't bother listing a ton of technical details or fancy features, but stick to benefits. Those are your most powerful selling points.

Here's an example. I have this page on my own website, and it's promoting program that I personally started my online venture with:

http://www.onlinebizpromotion.com/NoteOnPIPS.htm

You can see how I've made it personal by explaining how program helped ME. And how that adds credibility to my 'story'.

I hope I've given you some new ideas that you can use to improve your results with affiliate programs. Look out for future articles in this series. Or, if you want to receive them automatically, add yourself to my mailing list. Simply send a blank email to this address and I'll keep you updated:

onlinebizpromotion@getresponse.com

(It's double opt-in, you will be asked to confirm.)