The Free Lunch (And Other Myths)

Written by Elena Fawkner

Continued from page 1

5. One ofrepparttar best advertising mediums out there is ezine advertising (which is why I receive so many of these bogus "joint venture" proposals). Understand though that repparttar 117805 person writing and publishing an ezine that accepts paid advertising from third parties is running a *business*. True, some publishers will accept free ads from subscribers but they are usually just starting out and offering free ads is a good way to generate new subscribers. As a result, their subscriber numbers are pretty low (only a few hundred or a couple of thousand at best) and sorepparttar 117806 result will probably be disappointing unless it's an extremely targeted list. So, if you want to get your message to a large, targeted group of prospects, ezine advertising is your best bet. But be prepared to pay.

Contrary to what many people apparently believe, running an online business is hard work. It's not a simple matter of slapping up a website, posting a few free classified ads, submitting your URL torepparttar 117807 free search engines and then turning your computer on inrepparttar 117808 morning to find an inbox overflowing with orders that came in overnight while you were sleeping. This is a MYTH perpetuated byrepparttar 117809 authors (and VERY hard-working authors, I might add) of those so-called "secret sites" memberships and "insider secrets" marketing courses. They make their money by selling you repparttar 117810 FANTASY that it's possible to make money online without working (or that you don't have to spend money to make money).

Running an online business requires an enormous time commitment initially just to create a useful website and just as much (if not more) of a commitment to maintain it, create new content, develop products, publish a newsletter and basically do allrepparttar 117811 marketing things that ANY business must do to grow, whether online or off.

So, next time you're looking for ways to market your product or opportunity without spending a dime, think about who you're approaching. If it's a free classified ad site, fine. But if it's someone just like you trying to make a living with a business of their own, ask yourself: What's in it for them to promote your product for free? Consider how you would feel if you had invested two years of blood, sweat and tears building a business in your town only to have people walk into your office expecting you to help them market your product for free. It just ain't gonna happen unless there's something in it for them. The same is true online. Don't makerepparttar 117812 mistake of thinking that someone's online business is just a hobby and that they're there forrepparttar 117813 sole purpose of helping you make a success of your business. They're not. They may be helpful, they may offer advice and encouragement but, when all is said and done, they're in business, just like you. Bottom line: you have to pay your way in this life and that includes online.

Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur.

Why I Was Successful in 2001 and Why You Could Be Too

Written by Glen Palo

Continued from page 1

The following sites provide lists of newsletters that can be searched for advertising opportunities:

Mike Hill runs a very successful ezine classified ad service that has brought in results. Advertisers can get their ad placed in 20 newsletters sent to 25,000 readers for $10. Visit for more information.

The least successful form of advertising for me in 2001 wasrepparttar use of "safelists" of opt-in email addresses. Usually,repparttar 117804 safelist operators let you email to their database of email addresses for a nominal fee. The fee is either an annual or monthly fee. Some people say they have been successful using safelists. While I did not getrepparttar 117805 same results, I found thatrepparttar 117806 use of safelists was a good way to test ad titles (email subject).

MyLISTmaker proved to be an exception. Because ofrepparttar 117807 cost of joining MyLISTmaker Gold and, I believe,repparttar 117808 quality ofrepparttar 117809 program,repparttar 117810 revenue generated from promoting my products more than made up forrepparttar 117811 upfront cost of MyLISTmaker. Also, MyLISTmaker hasrepparttar 117812 ability to generate a separate stream of revenue for those that actively promoterepparttar 117813 service. When planning your advertising for 2002, MyLISTmaker is worth a look at

A number of clickthrough or click exchange programs brought additional visitors to my websites. The basic premise is if you visit websites, you will receive visitors to yours in return. The click exchange programs take several different forms such as popup windows, exit windows, start pages etc. The best collection of these free advertising programs can be found in a downline club called MyECom. I joined and use MyECom because ofrepparttar 117814 extensive list of free places to advertise. There is extensive support through one ofrepparttar 117815 associated groups. For more information, visit

In summary, to improve your results, review what you have done inrepparttar 117816 past. Focus onrepparttar 117817 methods that bring inrepparttar 117818 best results. If you did not try different advertising methods in 2001, try new ones in 2002. That way atrepparttar 117819 end ofrepparttar 117820 year, you'll be able to compare results.

Glen Palo is a successful small business owner, offering tax preparation services at Glen also offers pre-paid legal services to help people save time and money. For more information on how a pre-paid legal plan can help you, visit

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