Folks, if you are just getting started in using free-reprint articles to promote your business, please realize that it is completely unnecessary to steal words of others! Inspiration resides in all of us, and we can find it in most bizarre of places.

Back to my original article on this topic, which was written for Max Shifrin (one of my ghost writing clients by way), this is what I said:

When in doubt, I always turn to search engines to find inspiration. I might have a general subject in mind, but I might not know how I want to address it. That is until I am reading someone else's view of this subject, and Boom!, inspiration strikes.

A spark goes off in old brain and I know exactly where I am going tonight. I know exactly how I will proceed with my new issue and article.

When I am done, you could look at original source and never understand how I decided my slant on article. That is because source being read only serves to spark inspiration from which article will be written.

To read this article in context, click following redirect link and read second article called "Online Publishing: Where Do You Want to Go Today?":

http:/ hephantomwriters.com/promotion-tips

This topic is being addressed today for one very important reason. I keep seeing my words pop up in articles of another! These words are derived from articles I write in my own name and in articles written for my clients. While everyone can read this article, it is actually only intended for one person. They know who they are.

In meantime, this article also serves as a warning to those who are just getting started with this very lucrative promotional technique. There really is no reason at all for anyone to steal from another to become successful online. When we tell you to copy what works, we are not telling you to literally steal what is working for us!

And to one person who is choosing theft as basis of their business, be forewarned. I am watching you and gathering a portfolio of examples to use against you in a court of law. When I have gathered together my case, you will be hearing from my attorney. Funny thing is, you do not know how many people I actually ghost write for, so you have absolutely no idea how deeply you are exposed! Thinking on Lewis Carroll's "Alice in Wonderland", how deep does rabbit hole go? Think about it.

There is only one way for perpetrator to avoid courtroom in this case. Make your confessions and agree to my terms for keeping yourself out of court room. This is not just about me and my ego. This is about value of work that has been done for my clients who have been ripped off as well. The ball is now in your court. I will await your message.

mailto:bplatt@windstormcomputing.com

Folks, honesty is always best policy. Honesty will keep you out of court and in black. Find inspiration where it may reside and use that inspiration to join those of us who are in 5%, by using powerhouse that free-reprint articles represent in process of growing your online business.

3) Headlines Create Anticipation and Stimulate Interest. They captivate, arouse curiosity and stimulate desire for more. It’s headline that starts reader’s motor running. A good headline sets up a feeling of expectation as reader anticipates discovering more -- and can’t wait to get it!

Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects, increasing likelihood of their sustained attention and engagement.

4) Headlines Simplify The Learning Curve. Every headline serves to introduce whatever follows. As an opening or lead-in, role of headline is to succinctly communicate essence of message it precedes in an interesting and compelling way.

Effective headlines and sub-headings reveal key bits of information, often with added power of emotion. A review of various headings alone often delivers gist of a given message. This makes it faster and easier to understand, remember, and review.

Use your headings to generate emotional involvement and you boost chances prospects will go back and read more of your copy. When you make it easier to read and comprehend your messages, you increase chances of making sale.

5) Headlines Allow You To Deliver Your Biggest Bang Right Up-Front. Capture attention and interest at outset, by using your most appealing selling point. If strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do trick, either.

The stronger and more compelling your headline, more time prospects will spend at your site. Create each headline to grab attention and inspire interest. The more alluring and irresistible you can make it, more genuine prospects you’ll attract and ultimately, more sales you’ll record. Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more benefit power, intrigue, curiosity, or interest?

Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letter, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore… then, watch your results soar!

Robert Boduch is the author of Great Headlines Instantly! -- How To Write Powerful, Attention-Grabbing Headlines That Pull In More Prospects, More Customers And More Profits, NOW! This full-length manual features hundreds of helpful tips, techniques, strategies and hands-on formulas for writing successful headlines of every kind. Visit the author’s site at: http://www.headlinesecrets.com Or email him at: behappy@total.net