The Four Greatest Fears of Starting Your Own Business

Written by Leonard W. Clements

Continued from page 1

If you are considering starting your own business, and you've got access to, let's say, $50,000 in start up funds (a very modest assumption), imagine how profitable you could be, and how quickly, if you didn't have to hire employees, you didn't have to lease an office and/or store front and/or warehouse, you didn't have to pay sales or payroll taxes, you didn't have to spend one penny on R&D, graphics design, or development of promotional material, and you didn't have to hire an accountant, lawyer, or business consultant.

And, imagine how much more money might go into your pocket if you didn't need business partners to help you finance and run repparttar business. Think about it, and try not to become giddy.

Now forrepparttar 117634 really fun part.

Imagine buying a McDonald's franchise forrepparttar 117635 modest sum of one million dollars. The business fails. You call up McDonald's corporate and ask for a "Return Authorization Number" so you can get your franchise fee back along with a reimbursement check for your unsold supplies and stock.

While imagining this scene, also imaginerepparttar 117636 sound of sirens wailing inrepparttar 117637 background. That would either berepparttar 117638 paramedics coming to assistrepparttar 117639 poor corporate officer who you've just induced into a fit of hysterics, or an ambulance coming to take you to a really nice, soft room.

In network marketing, not only is this not an absurd scenario, it'srepparttar 117640 law! One ofrepparttar 117641 aspects of a legitimate, legal network marketing company isrepparttar 117642 ability of a failed distributor to get a full refund (usually less a 10% restocking and processing fee) on all product and marketing material that is in resalable condition. So, if pursued conservatively and intelligently, there is a monumental reduction in risk relative to conventional business start ups, yet with a comparable or even greater profit opportunity.

Those of you who are already actively involved in network marketing, be aware thatrepparttar 117643 vast majority of your "outer circle" prospects (those who've never been involved in network marketing) do have at leastrepparttar 117644 desire to own their own business, as opposed to working for someone else.

You don't have to talk them intorepparttar 117645 benefits of something they're already dreaming about having. But, they also have some very powerful, legitimate fears about starting their own business. You've first got to open their mind torepparttar 117646 idea that there is still a realistic way to achieve that dream, and then define, or perhaps defend,repparttar 117647 concept of network marketing (gratuitous plug: my "Case Closed" cassette tape is designed to accomplish both of these steps for you). Only then should you introduce repparttar 117648 benefits of your particular network marketing program.

Think of it like this: before you can pour fresh, hot coffee into a thermos, you must first open it, then pourrepparttar 117649 old, stale coffee out, right? Think of your business-phobic prospect as a sealed thermos full of cold coffee.

Now, if you are considering starting your own business, or you want to but have always been apprehensive, open your own mind to network marketing.

Think it's too good to be true?

I challenge you - findrepparttar 117650 catch! If you've never pursued a network marketing venture it must be for one of two reasons: you just didn't know about it, or you have a prejudice against it. And that's exactly what it is, a prejudice. You have prejudged this business based on what someone else has told you about it (usually someone who has failed at it, or who has also never been involved themselves).

In other words, you've chosen to adopt someone else's opinion of this business. Don't let other people do your thinking for you. Make your own decision based on your own evaluation.

Check this business out. Really do your due-diligence. And when you are done, I would defy anyone, evenrepparttar 117651 most devout skeptic, to not experience a significant paradigm shift. I dare you to look and not be intrigued!

Leonard Clements has concentrated his full-time efforts over repparttar 117652 last 10 years on researching and analyzing all aspects of Network Marketing. He is a professional speaker and trainer, and currently conducts Inside Network Marketing seminars throughoutrepparttar 117653 U.S., Canada and Mexico. He is alsorepparttar 117654 publisher and editor of MarketWave Alert Letter, an analysis and "watchdog" newsletter focusing onrepparttar 117655 MLM industry. Mr. Clements isrepparttar 117656 author ofrepparttar 117657 controversial book Inside Network Marketing. Len is alsorepparttar 117658 author ofrepparttar 117659 best selling cassette tape Case Closed! The Whole Truth About Network Marketing. Mr. Clements has also been actively involved inrepparttar 117660 MLM industry for fourteen years.

Andy & Allison Binford Independent Associates, Pre-Paid Legal Services, Inc. (visit to learn more about our product, company, and business opportunity) (e-mail if you have questions) 877-407-3878 (toll-free)

Snatching Defeat From The Jaws of Victory

Written by Elena Fawkner

Continued from page 1

And you're right. It is that simple.

But it all takes time.

You won't upload your site today and have it indexed by repparttar search engines tomorrow. You'll sendrepparttar 117633 first issue of your ezine to maybe 10 people. Or fewer. Your first attempt at ad writing will bring you zero sales. It takes you three months for it to actually sink in that you have to run your ad for a minimum of seven times before readers will act. And that it's seven times torepparttar 117634 SAME audience.

And then, when your site is *finally* indexed byrepparttar 117635 search engines, it doesn't appear inrepparttar 117636 first three pages of search results for your keywords. In fact, it doesn't appear inrepparttar 117637 first *thirty* pages. So you learn aboutrepparttar 117638 importance of high-profitability keywords and you create new web pages just for those keywords. And submit them torepparttar 117639 search engines. And then wait until they're indexed. And then check again.

Inrepparttar 117640 meantime, four months have passed, you now have over five hundred subscribers to your ezine and you're starting to see maybe fifty site visitors a day. And not a one of them is buying anything.

You've been working hard, long hours in your business but, quite frankly, you consider it a good month if you can (just) cover your web hosting fees with what you're bringing in.

So you start feeling like it's just not worthrepparttar 117641 time andrepparttar 117642 effort andrepparttar 117643 sacrifice. You're spending at least half your waking time on this thing and you're not getting anywhere.

A few more weeks pass with no results and you start getting seriously dejected. You're disillusioned and disappointed. You're frustrated and generally P.O.'d that everyone else seems to be able to do this but you.

Your day job, which you detest with a passion, starts to feel like not such a bad way to spend 8 hours. Hey, it beats sitting before a computer screen day in day out trying to market to a bunch of ingrates with nothing to show for it.

So you petulantly start watching TV inrepparttar 117644 evenings after work instead of tending your garden. You completely missrepparttar 117645 tender young shoots that suddenly appear inrepparttar 117646 corn patch. You don't see that birds are picking offrepparttar 117647 strawberries and that repparttar 117648 carrots and broadbeans need watering. You don't notice you have a whole field of potatoes that are ready for harvesting or thatrepparttar 117649 soil needs to be turned whererepparttar 117650 silverbeet was planted six months ago.

Finally,repparttar 117651 corn is ready to harvest but half-formed cabbages and asparagus are rotting because you didn't notice it was time to water and protect them from parasites. Soonrepparttar 117652 corn will join them.

You don't see any of it because you're busy watching TV. If you'd just hung on a little bit longer, you'd be starting to reap a healthy crop from your efforts by now. But you didn't hang in there. You gave up too soon.

Don't let this happen to you. Don't let your business die onrepparttar 117653 vine. Continue to feed, water and protect it. Even when you don't feel like it. *Especially* when you don't feel like it. Success in this business has as much to do with patience and perseverence as it does about creativity and talent. Success could be just aroundrepparttar 117654 next corner. Just wait and see what's waiting for you before you fliprepparttar 117655 switch.

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. Also, visit Elena's newest site, Web Work From Home

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