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An excellent method to increase affiliate leads is to offer a Web Page that acts as a featured product at affiliate’s Web Site. This can be a stand alone Web Page or one that merges in with Web Page content at affiliate’s site. The key is to focus on product being sold, a one product offer that stands out from rest of page. This can be integrated into a site almost as a sponsorship, without cost. For example, if a high traffic area of an affiliate’s Web Site is available, encourage them to feature your product in that section alone. It is more effective for affiliate to test response rates, and for affiliate network it will result in more qualified leads.
This approach basically eliminates grouping of affiliate programs and encourages people to click on this important product, because it appears to be featured. The featured product enables you to gain exposure at affiliate’s site in a way that is perceived favorably by visitors.
The best affiliate responses can come from a storefront integrated into another Web Site. This can be as simple as putting a logo graphic on top of page with a return link to affiliate’s Web Site, so that storefront appears to be an important part of Web Site as a whole.
Storefronts increase credibility by offering a selection of products in a single setting. The storefront should not be one of many at an affiliate’s Web Site, but an integral part of their efforts. While this requires more work on part of affiliate network, returns can be much greater. Popular portal sites use this strategy often, but by extending it to highly trafficked sites, you can increase branding and perceived value of what you offer.
A good idea is to mix text/banner ad approach in number 2 to a storefront, so you can offer multiple products. A good rule of thumb is not to offer more than 3-5 products at another Web Site; too many choices confuse visitor.
Finally, most glaring lack of focus in most affiliate networks is ad copy. Words are what motivate people to read, act, and buy. Without a good headline, testimonial, and ad copy, all your efforts will be hindered. Be sure that you look at words you use in any of four methods and find ones that work best for you, and your affiliates. Adapt your words until you find ones that pull best.
As I like to say, there are two types of businesses online; those who test, and those who lose money. If you are not testing, counting, and quantifying your affiliate network efforts, you are missing most of value . . . guaranteed.
Declan Dunn is one of the top experts on affiliate programs and the author of "Winning the Affiliate Game." ( http://activemarketplace.com/winning )