The Four Best Ways to Market Your Affiliate Program

Written by Declan Dunn

Continued from page 1

Featured Product:

An excellent method to increase affiliate leads is to offer a Web Page that acts as a featured product atrepparttar affiliate’s Web Site. This can be a stand alone Web Page or one that merges in with Web Page content atrepparttar 102601 affiliate’s site. The key is to focus onrepparttar 102602 product being sold, a one product offer that stands out fromrepparttar 102603 rest of repparttar 102604 page. This can be integrated into a site almost as a sponsorship, withoutrepparttar 102605 cost. For example, if a high traffic area of an affiliate’s Web Site is available, encourage them to feature your product in that section alone. It is more effective forrepparttar 102606 affiliate to test response rates, and forrepparttar 102607 affiliate network it will result in more qualified leads.

This approach basically eliminatesrepparttar 102608 grouping of affiliate programs and encourages people to click on this important product, because it appears to be featured. The featured product enables you to gain exposure atrepparttar 102609 affiliate’s site in a way that is perceived favorably by visitors.


The best affiliate responses can come from a storefront integrated into another Web Site. This can be as simple as putting a logo graphic on top ofrepparttar 102610 page with a return link torepparttar 102611 affiliate’s Web Site, so thatrepparttar 102612 storefront appears to be an important part ofrepparttar 102613 Web Site as a whole.

Storefronts increase credibility by offering a selection of products in a single setting. The storefront should not be one of many at an affiliate’s Web Site, but an integral part of their efforts. While this requires more work onrepparttar 102614 part ofrepparttar 102615 affiliate network,repparttar 102616 returns can be much greater. Popular portal sites use this strategy often, but by extending it to highly trafficked sites, you can increase branding and perceived value of what you offer.

A good idea is to mixrepparttar 102617 text/banner ad approach in number 2 to a storefront, so you can offer multiple products. A good rule of thumb is not to offer more than 3-5 products at another Web Site; too many choices confuserepparttar 102618 visitor.

Finally,repparttar 102619 most glaring lack of focus in most affiliate networks is ad copy. Words are what motivate people to read, act, and buy. Without a good headline, testimonial, and ad copy, all your efforts will be hindered. Be sure that you look atrepparttar 102620 words you use in any ofrepparttar 102621 four methods and findrepparttar 102622 ones that work best for you, and your affiliates. Adapt your words until you findrepparttar 102623 ones that pullrepparttar 102624 best.

As I like to say, there are two types of businesses online; those who test, and those who lose money. If you are not testing, counting, and quantifying your affiliate network efforts, you are missing most ofrepparttar 102625 value . . . guaranteed.

Declan Dunn is one of the top experts on affiliate programs and the author of "Winning the Affiliate Game." ( )

Start Your Own Affiliate Progra

Written by Holly Janion

Continued from page 1

For example onrepparttar WWW Treasure Hunt site at I have two affiliate programs. I needed one affiliate program to compensate for Treasure Hunter sign-ups and one to reward affiliates for advertisers. Forrepparttar 102600 first option, I used a script which I obtained from Superscripts at which my hosting company installed and configured for me for free. This script allows treasure hunters to sign-up from an affiliate site without actually leaving it. Forrepparttar 102601 second option, I chose to haverepparttar 102602 whole site replicated but had it configured specifically to track advertiser sign-ups only.

If you don't have your own merchant account, you could use a service like Clickbank. They provide a payment facility and will track your affiliate sales. You can find out more by visiting

If you have your own merchant account but want an outside company to handle and track your affiliate program, you could use a service like either or who make it easy and handle everything for a fee.

When deciding on which service to use to set-up your affiliate program, think of things fromrepparttar 102603 affiliate's point of view and what's important to them. A key factor to running a successful affiliate program is having happy affiliates. Make things easy for them. Offer different banner sizes, text links, real-time stats and e-mail notification when sales are made.

Once your affiliate program has been set-up, you'll need to promote it. As a starting point, list your site at, and These sites also provide information on marketing your own affiliate program.

The point is there are lots of options for you to choose from. Depending upon your circumstances, financial situation and whether you sell products or services, but which every method you choose, you could soon be on your way to becomingrepparttar 102604 next!

Holly Janion is the webmaster for Wade's World Ltd, an Internet solutions company at Her latest creations can be seen at and Holly can be contacted at mailto:

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