3. Missing prices and shipping charges. How much? You shouldn't have to put something into a shopping cart or enter your credit card information to learn how much an item costs, including shipping. Unfortunately, you still find this mistake at sites that have had plenty of time to get their act together.

4. Unreadable text. Say what? Creativity gone haywire seems to be hallmark of some Web designers. Orange letters on a blue background, olive green on black, light gray on white and blue on blue were combinations that sent me packing, as did lettering too small for over-40 eyes.

5. Inconsistencies. Huh? One site says, "To sign up, click on Sign Up link at top of every page." But site does not have any "Sign Up" link, only "Sign In." Such carelessness wastes time of earnest shoppers and gets them frustrated and fed up, never to return.

Blunders are equally rampant at well-funded corporate sites and those from home-based businesses. The good news is that many of errors are extremely easy and inexpensive to fix.

People are not interested in your product or service per se, they are only interested in what product or service will do for them. How will they benefit from using your product or service.

You need to rewrite your sales copy to let your visitors know how they will benefit from buying and using your product. Paint them a verbal picture of how they will be better off once they have that product.

You said you had done well selling this type of product as an affiliate. I suggest you take a look at that website to see how they do it. I'm not suggesting you copy their site, but just get a few ideas.

I wish you best.

Signed,

Mr. D