4. IS IT FREE OR LOW COST? THEN MENTION IT! The purpose of ad is to get click but if offer is free or low-cost that may be enough information to tip scale.

Yours FREE! - A Massive Collection of Viral Marketing Tools To Build Your Business, Get Massive Traffic, Lead Generation Tools, Autoresponders and more! Go to: http://www.referralware.com/home.jsp/4157856

5. DOES IT CREATE CURIOUSITY? What is benefactoring? A new wave in network marketing that will increase downlines, hmmm?

- BENEFACTORING IS THE NEW WAVE IN NETWORK MARKETING - Our company has just endorsed "benefactor" practice and because of this our members' downlines are exploding! Hate sponsoring and building downlines? Our Benefactors Can help. Send for more info at: airx@getresponse.com

6. WHO NEEDS IT? The whole world doesn't need your product. Find your niche and market to them. You'll be more effective.

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7. IS IT EFFECTIVE? Does thought of advertising your URL offline interest you?

Are you on Road To Success? Make sitting in traffic pay off! Get your website exposed to hundreds everyday. Put your web address on your vehicle. http://www.webdecal.com/at.cgi/123584

8. IS IT RELIABLE? Can reader of ad rely on information given?

Over 20 Million People Get Government Money Every Year: 1,000,000 entrepreneurs get money to start or expand a business 4,000,000 people get money to invest in real estate 6,000,000 people get money to go to college 10,000,000 people get free help and training for a better job Did you get your fair share yet? http://www.leskobooks.com/cgibin/cybercart.cgi/lesko:3-356:index.html

9. DOES IT MOTIVATE? Do you want to take action after reading ad?

PAYING TOO MUCH FOR YOU INTERNET CONNECTION? You are if you are paying more than $12.95 a month for unlimited internet connection! That's Right - $12.95 a month! US and Canada Access http://ld.net/isp/?jenean

10. IS IT INFORMATIVE? Will you gain information you can use? Is it easy to get to information?

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Of course a short, attention-grabbing ad can't incorporate all of these points but these are certainly things to think about when you write your next good, effective ad or view others.

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The First Words Out Of Your Mouth Copyright 2000 Jenean Matthews is a businesswoman who believes in encouraging and helping others to accomplish their dreams. She believes people can overcome obstacles, rise to any occasion, and accomplish their entire dream with enough faith. She can be found accomplishing her dream at http://www.1stshoppingavenue.com or subscribe to newsletter for chances to win free gifts salespaper-subscribe@topica.com

Write your ads from several differnt angles then choose best one. Before implementing your campaign on a full scale, test market your ads in one or two place. If ads starting pulling responses then go for it.

--To Change to Not To Change--

Marketing is time-sensitive, you may grow tired of your ads sooner than your prospects. Checkout classified ads in some of major print publications. You will see many of same ads for months, these ads don't come cheap so they must be working to pay for themselves. On or offline principles are same, If They Ain't Broke Don't Fix-Em.