b. The Owners and Management Who are members of your management team? What are their strengths in this particular venture? How will those strengths benefit business concept? What necessary skills and strengths are missing from your present team? How will you compensate for those skills? Will you hire? Contract out? Take training courses? Other?

c. The Market Who is your market? What is demographic? Is market strong? Is it growing? What challenges are facing market? How will you reach market? What are costs involved in reaching this market?

d. The Competition Who is direct competition? Who is indirect competition? How does your product compare to theirs? What is your unique selling point? Can your competitors readily duplicate your product or service? How are they likely to react when you enter market?

(Note: Direct competition refers to companies providing same or similar service. If you are offering yoga classes, for example, your direct competition will be other individuals or businesses that are offering similar classes within your geographic area. Indirect competition refers to other ways in which your potential customers can obtain a similar product or service. Yoga books and videotapes, yoga television shows, etc., as well as businesses offering classes such as Reiki, Shiatsu, Pilates, etc., are your indirect competitors.)

e. Budget What will it cost you to start your business? What will it cost to run it? Where will money come from?

Satisfied with results of study? Excellent. Now take that enthusiasm and commitment and set about creating your brand new business! You and your feasibility study are a dynamic duo!

Pricing Web Work by Jean Kaiser Part 2 http://webdesign.about.com/library/weekly/aa102300b.htm

Price Fixing- Something you don’t want to do! http://www.antitrust.org/pricefixing/index.htm

How to set prices by Herb Wexler

http://www.suite101.com/article.cfm/preventing_mediocrity/88058

How do UK companies set prices? Downloadable articles by various authors. http://ideas.uqam.ca/ideas/data/Papers/boeboeewp67.html#author

Asked For A Discount? Raise Your Price by Peter Meyer http://www.meyergrp.com/marketing_2.html

A Step by Step Guide to Calculating What You Must -- or CAN -- Charge by Daniel P. Dern http://www.dern.com/hw2price.shtml

© 2002 Maria Marsala, President of Maria's Place: Coaching, Consulting and Courses. Maria works with daydream believers individually and in groups to custom-design systems and solutions that create professional success. For a free consultation or to subscribe to our e-zine visit http://www.CoachMaria.com