The Failure of the SEO System.

Written by William Cross

Continued from page 1


There are different definitions of a marketing professional, but for this purpose we are talking about search engine optimization professionals. There are many who call themselves professionals, but who will not go afterrepparttar competitive keywords and phrases. They arerepparttar 127954 ones who will tell you it is better to be happy with less traffic, and thus, less sales. They do not practice search engine optimization, because they do not know how, or are not willing to do that much work. The true SEO will make sure that you getrepparttar 127955 absolute most that you possibly can for your money spent.

There are some well published so called professional SEO's out there that are excellent at promoting themselves. They can make you think their way is God's way with an almost religious zeal and grand speeches about what is 'ethical'. One SEO in particular has so riled people that there is even a web site devoted to showing people that they are not what they purport to be, using only facts from their own site and email, and an open challenge to them to dispute anything said there. To date that challenge has not been accepted according torepparttar 127956 site and it's also well published author. Is this who you want doing your marketing?

In summary, watch out for self hype, do not think you have to pay someone $7,500.00 or more to get less thanrepparttar 127957 best rankings, and do some research onrepparttar 127958 marketer you choose to use. Google searches are often an excellent way of seeingrepparttar 127959 real story behind marketers.

William Cross has founded a number of internet marketing and search engine related websites for professionals. One of the forums he frequents is the #1 ranked for 'seo forum' on google.

Yahoo's Back!

Written by Shawn Campbell

Continued from page 1

For this keyphrase, I found results between Google and Yahoo to be quite similar. The only differences were sites by actual realtors and sites that were simply property listings. Both types of results are useful, with Google having an edge in realtors. Google had some lower quality sites, butrepparttar information was just as good even though they did seem less professional. Onrepparttar 127953 other hand, Yahoo did have one site that was nothing more than a links page from another realtor's site. Big boo boo.

This one goes to Google.

Mosquito Nets

It seems to me that someone searching for "mosquito nets" wants either A) to buy them, or B) to learn about them, so I was expecting to find either stores or information about mosquito nets. Yahoo showed me 6 stores and 2 informational pages. The other results were a search result page (not a good result) and an inner page from a previous result (also not a good result).

Google gave me 7 stores and 3 charitable organizations (one of which was a store as well). The other 2 charitable organizations were a news article outlining what they had done regarding mosquito nets and information about mosquito nets.

So even though I didn't necessarily wantrepparttar 127954 latest news about what a charity did regarding mosquito nets, I think gettingrepparttar 127955 same site twice from Yahoo (not to mentionrepparttar 127956 search result page) isrepparttar 127957 bigger no-no. Google wins this round.


I expected to find information about liposuction, liposuction organizations and either doctors or centers where you can have liposuction done. What I got was a lot of "how to find a doctor" sites, with a lot of good information.

Yahoo results included 3 sites doubled. This is a problem that killed AltaVista inrepparttar 127958 late 90's. Hopefully they will have it fixed soon. Other thanrepparttar 127959 3 doubled sites,repparttar 127960 results included 4 informational sites, 2 sites for finding doctors and one poorly written article aboutrepparttar 127961 history of liposuction.

Google gave me 4 good informational sites, 2 good "find a doctor" sites, one recent article about liposuction for people inrepparttar 127962 industry, one site with very poor information one written by a single doctor and one site that was nothing more than a directory.

Google gets this round as well. Overall, it looks like Yahoo needs to fix its doubling of sites and Google needs to clean out some spam (poor sites).

And The Winner Is...

You! Having two good search engines to choose from makes searching that much better for everyone. It also makes getting listings better. It also makes marketing better. It also makes traffic to your site steadier. The only way this could have been worse is if Yahoo's results sucked, and they don't. They seem just as good, if not better, than Google's.

So rejoice, and enjoy a more dynamic world of online searching!

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

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