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For this keyphrase, I found results between Google and Yahoo to be quite similar. The only differences were sites by actual realtors and sites that were simply property listings. Both types of results are useful, with Google having an edge in realtors. Google had some lower quality sites, but information was just as good even though they did seem less professional. On other hand, Yahoo did have one site that was nothing more than a links page from another realtor's site. Big boo boo.
This one goes to Google.
It seems to me that someone searching for "mosquito nets" wants either A) to buy them, or B) to learn about them, so I was expecting to find either stores or information about mosquito nets. Yahoo showed me 6 stores and 2 informational pages. The other results were a search result page (not a good result) and an inner page from a previous result (also not a good result).
Google gave me 7 stores and 3 charitable organizations (one of which was a store as well). The other 2 charitable organizations were a news article outlining what they had done regarding mosquito nets and information about mosquito nets.
So even though I didn't necessarily want latest news about what a charity did regarding mosquito nets, I think getting same site twice from Yahoo (not to mention search result page) is bigger no-no. Google wins this round.
I expected to find information about liposuction, liposuction organizations and either doctors or centers where you can have liposuction done. What I got was a lot of "how to find a doctor" sites, with a lot of good information.
Yahoo results included 3 sites doubled. This is a problem that killed AltaVista in late 90's. Hopefully they will have it fixed soon. Other than 3 doubled sites, results included 4 informational sites, 2 sites for finding doctors and one poorly written article about history of liposuction.
Google gave me 4 good informational sites, 2 good "find a doctor" sites, one recent article about liposuction for people in industry, one site with very poor information one written by a single doctor and one site that was nothing more than a directory.
Google gets this round as well. Overall, it looks like Yahoo needs to fix its doubling of sites and Google needs to clean out some spam (poor sites).
And The Winner Is...
You! Having two good search engines to choose from makes searching that much better for everyone. It also makes getting listings better. It also makes marketing better. It also makes traffic to your site steadier. The only way this could have been worse is if Yahoo's results sucked, and they don't. They seem just as good, if not better, than Google's.
So rejoice, and enjoy a more dynamic world of online searching!
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.