The Factors that Play a Role in Your Web Site’s Ranking

Written by Courtney Heard

Continued from page 1

3. The Size of Your Target Market - If your site is targeting a global market, it will take a lot more effort to reachrepparttar top ten search results than if your site is targeting a regional market. It also depends on what sort of market you’re targeting. If your site sells a product that only a small group of people will be interested in purchasing, your site will be optimized easier than ifrepparttar 143964 product or service appealed torepparttar 143965 global population. For instance,repparttar 143966 keyword phrase “real estate” will require a lot more effort to reach top page placement for than “real estate canada” and even “real estate vancouver”.

4. Competitor Sites’ SEO Campaigns - You might find that once your optimization campaign is under way , your site jumps and slips and jumps and slips several times. This can be due to many things, butrepparttar 143967 one we’ll look at is your competitor’s sites SEO campaigns. If your competitors are aggressively optimizing their own sites for search engines, they can also be achieving new rankings and displacing your site. This brings us to our 5th and final point...

5. Your Own SEO and Link Development Campaign - Your own link development and SEO campaign should be thorough, covering allrepparttar 143968 aspects of a well optimized site and utilising all your resources for obtaining incoming links. If your SEO campaign isn’t approached properly, your competitors can surpass you inrepparttar 143969 rankings easily. You must be aware of your competition and adjust your efforts accordingly.

As you can see, there are many, many things that make your site unique inrepparttar 143970 services it requires. Some sites can reach top page placement by just changing a title tag, while others wait 6 months to even be listed on Google. The bottom line is, educate yourself, ask questions, chooserepparttar 143971 right SEO company and be patient. In time, your top page placement will come.

Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at Abalone's Resource Library.

Importance of keywords in Anchor Text or Title Text

Written by Purva Mewar

Continued from page 1

Make sure your Anchor text has your main keywords as part of text. It needn't sound like a bunch of keywords put together. And, according expert optimizers, own should keep changing one's anchor text  once in two-three weeks. Especially Google looks for such change and development. Your anchor text on other sites with your main keyword will help you move up that much faster. Anchor text thus is a very important element of SEO.

The author is Purva Mewar, webmaster of Work at Home Based Business websites,  and

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