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A WORD OF CAUTION: Never ever "roll out" a newspapers advertising campaign without first testing your ad in a smaller (cheaper) market.We've heard far too many failures from people who 'thought' they had a great money making ad, and went in for 'kill'! That is, they rushed in and spent $2000 on an ad campaign, only to find out later that ad bombed. Instead, start out small. Be cheap, and be cautious. You can run an effective test campaign for about a hundred dollars. This is a great way to test waters and protect your ad budget. Once you've made even a VERY small profit,use power of multiplication to roll that small money into big bucks!
David Bell http://www.wspromotion.com/ Advertising research and development center