The Evolution of Google AdSense

Written by S. Housley

Continued from page 1

The Progression of Google Google has come a long way in understandingrepparttar needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, makingrepparttar 137537 ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - Podcasting Tools - . RSS Network -

Online Reports Google recently took a huge step forward, providing publishersrepparttar 137538 ability to track their earnings based on webmaster-defined channels. Recent improvements torepparttar 137539 Google AdSense reporting have resulted in webmasters havingrepparttar 137540 capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now haverepparttar 137541 ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performingrepparttar 137542 best.

Reporting is real-time, allowing webmasters to quickly assessrepparttar 137543 effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realizerepparttar 137544 benefits associated with having their ads served on targeted websites, increasingrepparttar 137545 likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage ofrepparttar 137546 advertising revenue earned is paid torepparttar 137547 webmaster servingrepparttar 137548 ads, but they have made strides related to disclosure, recently liftingrepparttar 137549 ban preventing webmasters from disclosingrepparttar 137550 amount they earn through serving Google ads.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

How A Security Specialist Fell Victim To Attack

Written by Darren Miller

Continued from page 1

After rebootingrepparttar system in safe mode and reviewingrepparttar 137511 event logs, I foundrepparttar 137512 cause ofrepparttar 137513 problem. The event log revealed thatrepparttar 137514 TCP/IP stack repeatedly exceededrepparttar 137515 maxim number of connections. I had fell victim to a local machine Denial Of Service attack.

In most cases, an event like this would reveal at least something out ofrepparttar 137516 ordinary; A registry entry, file, or service that should not be present. But not in this case.

The computers local drives were imaged to preserve their current state. The images were then submitted to our Anti-Virus and Firewall vendor research teams. As of today, they have not been able to determinerepparttar 137517 exact cause ofrepparttar 137518 problem. They do know something malicious is going on, and are looking closely atrepparttar 137519 TCP/IP stack and system process. Short-term investigation points inrepparttar 137520 direction of one of these components being modified or corrupted. It's quite possible that a new vulnerability exists and I'm fairly confident they will be able to pinpoint it.

What's The Point


I've seen just about every type of exploit, vulnerability, and e-mail attack you can think of overrepparttar 137521 years. Some items we uncover during security assessments would make your jaw drop.

It never ceases to amaze me how many people out there just don't care what kind of problems or damage they cause. It appears as ifrepparttar 137522 point of this recent e-mail attack was nothing more than to causerepparttar 137523 recipient grief, to putrepparttar 137524 target computer out of business for a while. One things for sure, it resulted in a bad day for me. The time I had to put into investigatingrepparttar 137525 situation, and preparingrepparttar 137526 images for delivery to our vendor, could have been spent working on something productive.



Because of this event, we have configured a dedicated system who's sole purpose in life is to test potentially harmful url's. It is actually a virtual machine that if attacked, can be configured to its default state within seconds.

I can only imaginerepparttar 137527 stress and frustration others without technical experience or resources must go through when something like this happens. I receive countless e-mails from our site visitors regarding their concern that they may have been attacked or compromised. I wish I could help them all out directly but that is not always a reality.

What I can do is share my experiences and recommendations. This is one ofrepparttar 137528 primary reasons why I enjoy writing articles as much as a do.

Darren Miller is an Information Security Consultant with over sixteen years experience. He has written many technology & security articles, some of which have been published in nationally circulated magazines & periodicals. Darren is a staff writer for and several other e-zines.

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