The Evolution of Google AdSense

Written by S. Housley

Continued from page 1

The Progression of Google Google has come a long way in understandingrepparttar needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, makingrepparttar 137527 ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - Podcasting Tools - . RSS Network -

Online Reports Google recently took a huge step forward, providing publishersrepparttar 137528 ability to track their earnings based on webmaster-defined channels. Recent improvements torepparttar 137529 Google AdSense reporting have resulted in webmasters havingrepparttar 137530 capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now haverepparttar 137531 ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performingrepparttar 137532 best.

Reporting is real-time, allowing webmasters to quickly assessrepparttar 137533 effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realizerepparttar 137534 benefits associated with having their ads served on targeted websites, increasingrepparttar 137535 likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage ofrepparttar 137536 advertising revenue earned is paid torepparttar 137537 webmaster servingrepparttar 137538 ads, but they have made strides related to disclosure, recently liftingrepparttar 137539 ban preventing webmasters from disclosingrepparttar 137540 amount they earn through serving Google ads.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

A Classified way to drive business to your web site

Written by Donald Lee

Continued from page 1

Step 4. Exchange banner ads with friends and with other companies that you do business with. Banner ads are those eye-catching designs atrepparttar top and bottom of Web pages. They’re likerepparttar 137297 billboards ofrepparttar 137298 Internet superhighway. But with these online billboards, a simple click transportsrepparttar 137299 Web surfer directly to your Web site.

Step 5. Exchange Web links with friends and business associates. This, Webmasters and site owners, could berepparttar 137300 most important way to drive Web traffic to your site. All ofrepparttar 137301 major search engines rank sites by measuring how many links come to and leave from your Web site.

So links are a way to measure how worthwhile and how legitimate your site is. The better this measurement,repparttar 137302 better chance your site will have to show up well in Web surfers’ searches. In other words, these links could berepparttar 137303 difference between your site being listed on page 20 of a Google search results, or on page 1.

Building better Web links and search engine results—that’s where classified sites come into play. Some ofrepparttar 137304 most savvy classified sites onrepparttar 137305 market now offer Web links in their ads. These links lead right to your business’ home page.

Not only are these links convenient one-click ways for more customers to reach your site. They also boost your search engine rankings.

Of course, for business owners, classified sites have so many other benefits, too.

•Unparalleled exposure. Classified sites are like online malls. Not only will you get exposure from shoppers coming specifically to find your goods. You get “spill over” attention from shoppers who came for another item but then start browsing through all ofrepparttar 137306 other ads inrepparttar 137307 classified “mall.” •A new arsenal of Web sites. Having online classified ads is like setting up multiple new Web sites acrossrepparttar 137308 Internet. Unlike your own original site, these classified ads come with low-cost IT support, security, and advertising. •Incredible growth opportunities. Businesses and individuals selling on online classified sites pull in more than $1.95 billion a year, according torepparttar 137309 statistics firm Kelsey Group. That figure does not even include money from eBay. •Money for nothing. As valuable as classified sites are, many ofrepparttar 137310 best ones charge very little or absolutely nothing to set up your ads.

Add up all of these numbers—250 million active Web surfers inrepparttar 137311 world, $1.95 billion in classified sales, and $0 cost—and your Web business is sure to come out inrepparttar 137312 positive.

Donald Lee is the public relations manager for Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit Free Buy & Sell Classifieds

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