Continued from page 1
More recently, a slightly different breed of traffic swap has emerged. These focus on generating ezine subscribers. The way they work is basically
same as
a normal traffic swap, however because they are directed specifically at getting subscribers, they don't create junk traffic. Every time you display
pop-up containing
ezine registration form, you earn an impression for your subscription link on another site. When visitors see
pop-up with
links, they choose to sign up for your ezine. There are still very few of them around, so they are very effective and produce good results. There are a few services that provide opt-in services for a fee (usually in
range of $1.00/subscriber), but I prefer free ;-). I have had very good results with this service. It is 100% free and generates dozens of subscribers a week.
Ezine advertising
Ezine ads (both solo and classified ads) can be very effective if done right. They can also be utterly useless. The key is to get your ads in ezines that are very closely related to your product(s), and that don't run tons of ads. There are literally thousands of ezines out there that are essentially advertising rags. Their only purpose is to run ads for you and every other person willing to spend $15. Before you advertise in any ezine, get some information about
ezine. A decent publisher will know their subscriber base and be able to tell you with reasonable accuracy how responsive
subscribers are, how many ads they run, and if someone has recently run an ad like yours (similar products). If they can't do that, you might want to think twice about advertising with them. Realistically what you want is an ezine with a reasonably large subscriber base (1000 or more), that is closely related to your product, and only accepts limited advertising (e.g. 1 ad/issue). Stephan Peirce's book goes into great detail on how to find good ezines and what to look for and what to avoid - it costs less than a solo ad in a decent ezine, and will save you tons of money in avoided mistakes.
A final comment:
Anyone who claims they can provide you with 100,000 (500,000, whatever) guaranteed visitors is selling junk. Think of it this way, if it were so easy to get that many targeted visitors (and you only want targeted visitors), you can bet companies (scammers) wouldn't be selling them because they would be raking in millions in profits by directing those visitors to their own products and sites! Do a little math, 1% conversion (a very low rate) from 100,000 visitors = 1,000 buying visitors. Sell a $10 product and you have $10,000. If such a profit is possible, why
hell is this kind of traffic sold for $50-$200? Quite simply because it is junk traffic, frequently created by piggy backing on traffic exchanges and FFA's.
In
next section of
series we will start to look at some of
less well known methods of traffic generation, and how you can put them to use to generate a more stable and consistent base of traffic for your own sites.
--------------------------- Eric Koshinsky: webmaster and guide at Newbie-guides.com We aim to provide useful tips and guidance for those who are new to personal online marketing. Learn more about programs, techniques, and software that can help you reach your online marketing goals. Come on by and have a look. http://www.newbie-guides.com/?aa Join our newsletter: news@newbie-guides.com

Eric Koshinsky: webmaster and guide at Newbie-guides.com We aim to provide useful tips and guidance for those who are new to personal online marketing. Learn more about programs, techniques, and software that can help you reach your online marketing goals. Come on by and have a look. http://www.newbie-guides.com/?aa Join our newsletter: news@newbie-guides.com