The Employee Publication: The Great CommunicatorWritten by Ruth Drizen-Dohs
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Recognize employee contributions and achievements: This will be much appreciated whether it is an individual or an entire department being congratulated. Plus, this sort of recognition has been shown to be valued as much as monetary recompense. Cover all important company events: From trade shows and picnics to community awards and holiday parties, it’s a great way to chronicle things organization has done together and accomplished as a team. Be consistent. If your publication comes out when it is scheduled to and adheres to a familiar tone and design that reflects your company’s culture, your employees will embrace it and look forward to receiving each issue. A good publication can really make a difference in your company. Not only can it effectively communicate important information, but it can positively affect your company’s morale, productivity, training and retention efforts.Established in 1994, DDCC is a full-service communications and publishing firm that provides editorial services, public relations, marketing, graphic design, art direction and digital pre-press and printing. Located in Chatsworth, California, DDCC has a full staff of editors, writers, designers, and public relations professionals. For more information, please visit www.drizen-dohs.com or call (818) 772-9555.
Ruth Drizen-Dohs is the president and CEO of Drizen-Dohs Corporate Communications (DDCC).
| | To Be Successful Sell to Wants not NeedsWritten by Julie Chance
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Several years ago I needed to select an ad agency to develop brochures and ads for company I worked for. There were thousands of agencies across country and hundreds within market where I was that could have met that need. I wanted someone local who was big enough to handle projects but was small enough that I would be a major client for them. It was those wants that drove my selection decision. Someone else in my position may have wanted to work with biggest and most prestigious agency that would have taken their business. That person would have selected a totally different agency to meet same basic need. To successfully market your product or service, identify a segment of population that has need for your product but whose wants are not being met or are not being met well. Ask yourself these questions: •What wants are my competitors filling? •How can I meet a different set of wants? •Does (or could) my product or service meet wants in areas of speed, affordability, ease of access or use, level of service, prestige, or dependability better than my competitors? Then design your marketing message to address these wants. © 2003 Strategies-by-DESIGN. May be reprinted with credits and contact information.
Julie Chance is president of Strategies-by-DESIGN, a Dallas based firm that helps businesses from professional service firms to specialty retailers Map A Path to Success by developing marketing strategies that attract leads and turn those leads into loyal customers. For more information or to sign up for their free marketing tips newsletter go to www.strategies-by-design.com or call 972-701-9311.
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