The Ecommerce Myth

Written by Frank Voorburg


Continued from page 1

You can take several steps to create website traffic. The following list contains a summary of popular methods to increase website traffic.

  • Online directories. List your site at online directories such as yahoo.com and business.com. Internet users use these to find companies. If you are not listed, they will not find you.
  • Link exchange. Exchange links with your partners and with sites containing content relevant to your business. Hint: You can find out who links to your competitors by performing a search on Google.com for link:http://www.yourcompetitor.com.
  • Keyword optimization. Find your niche keywords used by your visitors to find your online store usingrepparttar search engines. Once identified, make sure they can be found on your webpage. Add them to your website's title, meta tags, and heading tags. You can use online tools such as Wordtracker.com to find your niche keywords.
  • Pay-Per-Click advertisements. Sign up for pay-per-click advertisements and optimize these advertisements using your niche keywords. Google.com offers an Adwords program that is popular and easy to use.
Conclusion Be aware ofrepparttar 108717 ecommerce myth and take appropriate action to increaserepparttar 108718 success chances of your online store. Start monitoring your website traffic. Be patient and work on allrepparttar 108719 methods mentioned in this article on a regular basis.

About the Author

Frank Voorburg is an ecommerce consultant and owner of Feaser LLC. Feaser LLC offers affordable ecommerce and webdesign services.


Does Free Content - Sell?

Written by Sam Vaknin


Continued from page 1

Money back warranties or guarantees. These are really forms of free content. The consumer is safe inrepparttar knowledge that he can always returnrepparttar 108716 already consumed content and get his money back. In other words, it isrepparttar 108717 consumer who decides whether to transformrepparttar 108718 content from free to paid by not exercisingrepparttar 108719 money back guarantee.

Relative pricing. Information available onrepparttar 108720 Web is assumed to be inherently inferior and consumers expect pricing to reflect this "fact". Free content is perceived to be even more shoddy. The coupling of free ("cheap", "gimcrack") content with paid content serves to enhancerepparttar 108721 RELATIVE VALUE ofrepparttar 108722 paid content (andrepparttar 108723 price people are willing to pay for it). It is like pairing a medium height person with a midget -repparttar 108724 former would look taller by comparison.

Price rigidity. Free content reducesrepparttar 108725 price elasticity of paid content. Normally,repparttar 108726 cheaperrepparttar 108727 content -repparttar 108728 more it sells. Butrepparttar 108729 availability of free content alters this simple function. Paid content cannot be too cheap or it will come to resemblerepparttar 108730 free alternative ("shoddy", "dubious"). But free content is also a substitute (however partial and imperfect) to paid content. Thus, paid content cannot be priced too high - or people will preferrepparttar 108731 free alternative. Free content, in other words, limits bothrepparttar 108732 downside andrepparttar 108733 upside ofrepparttar 108734 price of paid content.

There are many other factors which determinerepparttar 108735 interaction of free and paid content. Culture plays an important role as dorepparttar 108736 law and technology. But as long asrepparttar 108737 field is not subject to a research agendarepparttar 108738 best we can do is observe, collate - and guess.

This article is, of course, free content...:o))

APPENDIX - Types of Free Content

The experiment of online content is in its infancy. Content creators, providers and aggregators fall into seven categories, though hybrids and permutations abound:

I. Entirely Free Content

Unrestricted access torepparttar 108739 entire body of content available through a central URL or database.

II. Registration Required

Access torepparttar 108740 entire body of content available through a central URL or database conditioned on providing a few personal data and being assigned - or choosing - a user ID and password. But, subject to registration,repparttar 108741 content is entirely free, as in (I).

III. Time Limited Free Content - New but not Archived

Unrestricted but time-limited access to some content available through a central URL or database. Access to new material is free and unrestricted. Access to archived material requires a subscription.

IV. Time Limited Free Content - Archived but not New

Unrestricted but time-limited access to some content available through a central URL or database. Access to archived material is free and unrestricted. Access to new material requires a subscription.

V. Time Limited Free Content - Rotation

Unrestricted but time-limited access to some content available through a central URL or database. Various parts ofrepparttar 108742 Web site (desks, chapters, features, articles, stories, sections, etc.) become accessible at different times. Access is rotated between these sections periodically or thematically or arbitrarily.

VI. Teaser Content

Unrestricted - time unlimited or time limited - access to some content (selected articles, headlines only, etc.) available through a central URL or database. Access torepparttar 108743 rest ofrepparttar 108744 content requires a subscription.

VII. Subscription

Access to content subject to paid subscription or payment per item.



Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He served as a columnist for Central Europe Review, PopMatters, and eBookWeb , and Bellaonline, and as a United Press International (UPI) Senior Business Correspondent. He is the the editor of mental health and Central East Europe categories in The Open Directory and Suite101.


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