The Easiest Way to Write Anything

Written by Joe Vitale

Continued from page 1

That's it!

Principle-story, principle-story, principle-story.

You can take ANY subject and break it down this way.

You're making it easier onrepparttar readers, too. They don't have to wade through a long involved tale. With this method, you cut right torepparttar 129720 point. You say, "Here's what I believe," and then you use a story to explain why you believe it.

The book fromrepparttar 129721 forties that I'm referring to was "How to Develop Your Executive Ability" by Daniel Starch. I'm using it as an example of this two-step formula, and not necessarily urging you to run out and find a copy (it's out of print, anyway).

I just pulledrepparttar 129722 book offrepparttar 129723 shelf and opened it at random. I'm looking atrepparttar 129724 chapter titled "Putting New Ideas to Work." It begins with a statement: "Write them down atrepparttar 129725 time they come to you."

It then spends four paragraphs giving lively quotes from Tolstoy, Darwin, and Robert Louis Stevenson aboutrepparttar 129726 importance of writing down your ideas when they come to you.

If you just write down your message or key point, it will sit onrepparttar 129727 page in a lifeless, very un-hypnotic way. If you want people to rememberrepparttar 129728 message, if you want them to installrepparttar 129729 message in their skull, then tell a story that illustrates it.

Your stories don't have to be classics of literature. A relevant quote can bring a statement to life. Stories from other people can bring your message to life. But most powerful and memorable of all arerepparttar 129730 stories from your own experience.

I just flipped open Starch's book to chapter twenty-four, on "Turning Bad Breaks Into Opportunities." Right offrepparttar 129731 bat there's a statement: "Resolve not to be downed by failure."

And then follows a page and half of stories about people who were in accidents and went on with their lives, including a quote from Cervantes and John Bunyan. This supportive material awakens your message inrepparttar 129732 reader's mind.

You might notice that I just used this very technique to write this chapter. I told you there was a two-step formula for writing anything. Then I illustratedrepparttar 129733 two steps with stories from my clients, and with a story aboutrepparttar 129734 book that gave merepparttar 129735 idea.

This "two-step" works!

The next time you have to write something, remember: principle-story, principle-story, principle-story.

It'srepparttar 129736 easiest way to write anything!

Joe "Mr. Fire!" Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of marketing books and courses, including "The AMA Complete Guide to Small Business Advertising," Nightingale-Conant's audio program, "The Power of Outrageous Marketing!" and "Create Advertising That Sells."

Personal Profile Of The Week: Judy Cullins

Written by Larry Dotson

Continued from page 1

Years In Business: 22

No.1 Marketing Strategy: Make friends with people you do business with, and keep asking for what you want. It works!

Indoor Hobbies/Interests/Activities: Read, watch a fire, gourmet cooking

Outdoor Hobbies/Interests/Activities: I love to travel to third world countries, hike, swim, and walk

Favorite TV Show(s): I still like Ally McBeal and dramas like Judging Amy

Favorite Book(s): Autobiograph of a Yogi by Paramahansa Yogananda,

The Tao of Physics by Fritof Capra, Up from Eden by Ken Wilbur

Favorite Food(s): Fresh fish onrepparttar BBQ at home or in Islas de Las Mujeres andrepparttar 129718 Big Island

Favorite Color(s): red and green

Favorite Place(s) To Visit: South America, Central America, Hawaii, and anywhere I can snorkel and swim.

Larry Dotson is the co-author of "The Hypnotic Writer's Swipe File" a collection of hypnotic words and phrases that sell. You can visit his web site at:

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