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Imagine calling or writing each and every one of your clients and prospects every week! Nearly impossible to pull off, right? Well, an e-zine achieves same goal -- keeping you on their "radar screens" ... in an unobtrusive way. This makes them more likely to think of YOU -- not your competition -- when they need to hire someone who offers your services or products.
4. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.
If you write a good e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that '70s shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle -- clients passing on word about your product or service -- is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers (their clients and associates). But after several months they can end up with thousands of readers on their list - thanks to viral marketing mixed with some promotional legwork.
5. An e-zine is CHEAP and EASY to publish -- especially compared with a print newsletter.
If you were to produce and mail a snazzy-looking printed newsletter, you could easily spend thousands of dollars each year. But with an e-zine, there's no design involved (unless you want there to be), no printing, and no postage costs. That means it's essentially FREE to put together and publish -- it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of best e-zines I get feature only one tip per issue.)
READY TO GET STARTED?
Don't jump into publishing just yet! Take time to plan a *quality* publication from start, and you'll reap amazing results. There are dozens of Web sites that offer articles, reports, tutorials, and manuals on subject of e-zines. Here are a few to get you started:
Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine." She offers a biweekly newsletter called "Tips from the E-zine Queen." Learn how to write, publish, and promote a dynamic e-zine that builds customer trust. Subscribe now for FREE at http://www.ezine-queen.com.