Because, in order to truly succeed as a freelancer, I firmly believe we have to accept, embrace and even learn to enjoy marketing aspect of our business. I know this because my own failure to succeed as a full-time freelance writer a few years back was solely because I did not develop, implement and sustain an ongoing marketing plan. Not because I didn't possess skills and talent. Not because markets weren't out there. But because I didn't let enough people know I existed, or exactly what it was I could do to help their businesses.

My stepdaughter's soccer team used to have a pre-game cheer that went like this: "You gotta want it to win it, and we want it more!" If that sounds like how you feel about having a full-time freelance writing business, start today to overcome your fear of marketing and (thank you, Nike) just do it!

Not sure how to get started? Here are a few tools for you:

1. Pick up a free marketing workbook here: http://hypertracker.com/go/writesuccess/plan . While you're there, sign up for Rob's free marketing ezine, too. It is always filled with excellent ideas on how independent consultants (which includes us freelance writers, by way) can find and attract more business.

2. Consider purchasing ebook, _Local Email Profits_, which shows you how to approach professionals and businesses in your hometown to offer your writing services. You'll find it here: http://hyperTracker.com/go/writesuccess/WSNAAW/ .

3. Read books on marketing. One excellent resource, which you can find at your local library or in bookstores, is _Guerrilla Marketing for Writers_, cowritten by Jay Conrad Levinson and others.

Then get started right away. Who knows? You may actually learn to love marketing yourself--especially when your efforts start to bring in steady and profitable freelance work.

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KARON: Do you feel there was a "defining" factor in this campaign, or was it a mix of elements that brought such success?

DIANE: Oh, there was no one defining factor --- definitely a mixture: advertising in successful ezines, site sales copy, ad copy, and bonuses.

KARON: So, why did this work? In other words, what can WE look for in a list/ezine to help us know that we'll get good response?

DIANE: If ezine is very responsive and their advertising does well, they will always have testimonials. Make sure you look for those --- most should have a way to contact advertiser that submitted testimonial (email or URL).

Also, as strange as this sounds, your best and most responsive ezines will have a wait --- this means their advertising is highly sought after and in demand. It's a definite good sign.

Those 2 things are good indicators, but are not foolproof. The only way you can truly tell is to test them. You have to test them several times --- just because first ad doesn't pull well doesn't mean it's a bad list or ezine. It could've been your ad or your product. Testing ezine solos can get costly, but it's only way you'll find lists that work for you and your product.

Just because they work for me, doesn't mean they'll work for you. :o)

KARON: Great advice, Diane. I know it seems like we hear that a lot, but testing IS one true way to know for sure.

DIANE: It's only way. Some ezines pull better if you give subscribers a freebie eBook or report (which just further advertises your product or service). Some work best if you offer a special deal just for their subscribers. You just have to "test waters."

KARON: I agree 100%, Diane. Thanks so much for your time, and valuable information.

DIANE: You are most welcome!

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