The Dreaded "M" Word, and Why We Need to Do It

Written by Mary Anne Hahn


Continued from page 1

Because, in order to truly succeed as a freelancer, I firmly believe we have to accept, embrace and even learn to enjoyrepparttar marketing aspect of our business. I know this because my own failure to succeed as a full-time freelance writer a few years back was solely because I did not develop, implement and sustain an ongoing marketing plan. Not because I didn't possessrepparttar 121433 skills and talent. Not becauserepparttar 121434 markets weren't out there. But because I didn't let enough people know I existed, or exactly what it was I could do to help their businesses.

My stepdaughter's soccer team used to have a pre-game cheer that went like this: "You gotta want it to win it, and we want it more!" If that sounds like how you feel about having a full-time freelance writing business, start today to overcome your fear of marketing and (thank you, Nike) just do it!

Not sure how to get started? Here are a few tools for you:

1. Pick up a free marketing workbook here: http://hypertracker.com/go/writesuccess/plan . While you're there, sign up for Rob's free marketing ezine, too. It is always filled with excellent ideas on how independent consultants (which includes us freelance writers, byrepparttar 121435 way) can find and attract more business.

2. Consider purchasingrepparttar 121436 ebook, _Local Email Profits_, which shows you how to approach professionals and businesses in your hometown to offer your writing services. You'll find it here: http://hyperTracker.com/go/writesuccess/WSNAAW/ .

3. Read books on marketing. One excellent resource, which you can find at your local library or in bookstores, is _Guerrilla Marketing for Writers_, cowritten by Jay Conrad Levinson and others.

Then get started right away. Who knows? You may actually learn to love marketing yourself--especially when your efforts start to bring in steady and profitable freelance work.

Mary Anne Hahn publishes WriteSuccess, a free biweekly ezine of ideas, information and inspiration for people who want to pursue successful full-time writing careers. To subscribe, mailto:writesuccess-subscribe@yahoogroups.com


Case In Point: Getting 24% ROI On Email Campaigns

Written by Karon Thackston


Continued from page 1

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Having your site displayed in our network is one ofrepparttar 121432 most powerful methods of advertising available onrepparttar 121433 internet today.

Now you do not have to hope that someone will click through your banner advertising (banner ads generally produce less than a one quarter of one percent click through rate), you do not have to annoy people with pop-up windows, and you get to show your entire site to each and every person instead of only a small advertisement.

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KARON: Do you feel there was a "defining" factor in this campaign, or was it a mix of elements that brought such success?

DIANE: Oh, there was no one defining factor --- definitely a mixture: advertising in successful ezines, site sales copy, ad copy, and bonuses.

KARON: So, why did this work? In other words, what can WE look for in a list/ezine to help us know that we'll get good response?

DIANE: Ifrepparttar 121435 ezine is very responsive and their advertising does well, they will always have testimonials. Make sure you look for those --- most should have a way to contactrepparttar 121436 advertiser that submittedrepparttar 121437 testimonial (email or URL).

Also, as strange as this sounds, your best and most responsive ezines will have a wait --- this means their advertising is highly sought after and in demand. It's a definite good sign.

Those 2 things are good indicators, but are not foolproof. The only way you can truly tell is to test them. You have to test them several times --- just becauserepparttar 121438 first ad doesn't pull well doesn't mean it's a bad list or ezine. It could've been your ad or your product. Testing ezine solos can get costly, but it'srepparttar 121439 only way you'll findrepparttar 121440 lists that work for you and your product.

Just because they work for me, doesn't mean they'll work for you. :o)

KARON: Great advice, Diane. I know it seems like we hear that a lot, but testing ISrepparttar 121441 one true way to know for sure.

DIANE: It'srepparttar 121442 only way. Some ezines pull better if you giverepparttar 121443 subscribers a freebie eBook or report (which just further advertises your product or service). Some work best if you offer a special deal just for their subscribers. You just have to "testrepparttar 121444 waters."

KARON: I agree 100%, Diane. Thanks so much for your time, andrepparttar 121445 valuable information.

DIANE: You are most welcome!



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