The Domino Theory...

Written by Phil Basten

Continued from page 1

Because of JV alert's unique service and reach, we were able to put out a call for a joint venture partner instantly.

In walked a joint venture partner who help us getrepparttar now well-known Joe and Mable show off repparttar 108081 ground.

In its first major Joint Venture, our company, JPE Advertising was able to meet other influential marketers such as Joe Vitale, Shawn Casey, Mike Glaspie, Mark Joyner, Ken McArthur, Jim Daniels and then continue to do exclusive deals one afterrepparttar 108082 other.

It only takes one successful joint venture to open repparttar 108083 doors to many others.

If you have a great idea and some talent, it's not that hard to get yourself firmly entrenched into repparttar 108084 exciting world of Joint Ventures andrepparttar 108085 dominos will soon begin to fall your way.

Where do you start. AT JV alert.

---------------------------------------------------------- Jane Mark and Phil Basten run a successful ad agency online and have been helping internet marketers succeed for 8 years.

You can talk to them in person about JV alert and their experiences in their online office at: ----------------------------------------------------------

Phil Basten is President of JPE Advertising. This well known Online Ad Agency has been operating online since 1997.

Mr Basten has 37 years of advertising experience working for some of the world's most prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and Leo Burnett.

Internet marketing and keyword search - why branding should make a difference but isn't

Written by Angelique van Engelen

Continued from page 1

ONE big area where online marketers are not taking enough heed ofrepparttar expertise of their offline peers and where they might loserepparttar 108080 battle, is branding. Too much direct mail-type marketing means that credible, trustworthy branding is unlikely to occur. Type in a generic search term for a product and find yourself amazed atrepparttar 108081 outcome. Readingrepparttar 108082 results, you'd think you'd landed on Mars.

Brandingrepparttar 108083 old fashioned way is a lot more time consuming than any internet marketer will naturally be inclined to think. Branding is an exercise of timing, planning, researching and optimised launches. It takes time before people are used to new products. Psychological studies confirm time and again that we buy what we think is safe, comfy, familiar, nice, soft, handy, easy, whateverrepparttar 108084 word to indicate a certain comfort zone that creates an entry for marketers. It's a known fact that you first need to see a product about umpteen times before it has become a part of your reference frame. If you don't believe this, move to a foreign country, visit a supermarket and try not to feel totally lost. It's impossible.

Only if we are familiar with a product brand, we think that purchasing it will better us. If we don't have at least a vague positive idea when we purchase a product, no brand building has been done or not enough or it has not connected with us.

Although branding of products offered online is something quite new, it is quite amazing that outright stupid mistakes are made here. Where online marketers are often wrong is where they are measuring search engine advertisingrepparttar 108085 way they would direct marketing. True, much of search engine advertising resembles direct marketing, but realistic measurement of people's attitude towardsrepparttar 108086 products advertised, should include more than only whether or not they buy it. Brand measurement takes place when allrepparttar 108087 responses are analysed, even why a product is not purchased or not immediately or not at a specific platform.

In forgetting to measure any customer behavior outsiderepparttar 108088 conversion rate, they completely foregorepparttar 108089 power of branding. They don't realize how much greater click through and conversion rates would be if their brands were recognized and trusted by that same audience.

Here is an example of just how effective a campaign can be when branding's taken seriously. The marketers have got it so right, that their campaigns themselves have become an overnight brand known for controversy. Called Gatoring, afterrepparttar 108090 company that maderepparttar 108091 software enabling it, this advertising has come under scrutiny ofrepparttar 108092 courts. What people are upset with is that popup ads are thrown on competitors' sites. If are looking for a particular brand of car for instance, a popup of a competing brand would pop up. Despite its dubiousness, gatoring shows just how effective online marketing can be - when marketers do their homework.

Angelique van Engelen is a writer at, a Netherlands based content writing agency. Email her at

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