DO use bright colors. Statistics show that colors yellow, green, and blue in banners produce a higher rate of visitors, compared to those in black-and-white. Also, red should also be used sparingly, as it suggests aggressiveness that seems to repel many of browsers.

DO provide a benefit for clicking on your banner. When you have questions in your banner, be sure to provide answer on your web site. Make sure that benefit you provide is found in your web site. Or else, your visitors will never go to your web site second time. It's so hard to make a good impression; but it takes only seconds to have a wrong perception of your company. DO keep your message short and concise. Simple banners get more attention than wordy and unfocused ones. There's no need to give a lengthy description of your web site. Any information that your visitors would want to know they will be able to get from pages of your web site.

DO link your banner to a particular page. Visitors should be able to go directly to appropriate page for information they want. When they click on your banner, make sure that they don't have to go to your home page and hunt for information. You will lose visitors as fast as you can say banner.

We hope that we have helped you make your banners more effective and efficient in providing you with a tool to achieve success.

Grain, on other hand, describes direction or alignment of its component fibers. It is either grain short or grain long. When fibers run parallel to width it is grain short. Grain direction determination is critical to paper strength, flexibility, tack and versatility.

The basis of weight of paper is premeditated in pound of one ream or five hundred sheets. Paper is sold by pound and understanding paper weight is essential to a triumphant cost control programs.

Caliper means thickness. It is measured in thousandths of an inch and referred to as point size (.001 inch = 1 point).

The eighth aspect is bulk. It denotes thickness relative to its basis weight. Uncalendared paper will have a higher bulk than gloss coated paper. Keep in mind though, that paper may be bulkier or thicker than another grade but may still have same basis weight.

The size of paper depicts its physical dimensions. Ask your supplier for specific information concerning range of paper sizes to ensure proficient usage.

The tenth aspect is paper quantity. It refers to number of sheets. A ream is equivalent to 500 sheets. Cartons of paper are typically weighing 150 pounds.

In purchasing paper, work side by side with supplier. Paper suppliers can help you in picking best paper in terms of possible weight, texture, tear strength and color for printing surface. Always discuss your paper needs with your paper supplier and your printer at earliest possible opportunity.