Yet another way to gain testimonials and thus credibility, is to approach well known experts within product niche and ask for their impression of product being sold with caveat that, if expert was in agreement that product was quality, he/she would send you a testimonial. Experts won't endorse products if they aren't quality because they've spent far too long establishing themselves online and unwarranted testimonials for sub par products damage their credibility.

Ideally, newcomer and intermediate Internet marketer will get "unsolicited" testimonials, but tactics listed before are simply ways to add to credibility. The fact that some testimonials may be obtained through bartering, doesn't deter from testimonial's credence. If product is truly quality, how testimonial was obtained is irrelevant to new prospects because to them, testimonials' origin is unknown.

Another effective way to establish online credibility is to publish articles to various websites. The same principle holds true here as with "expert testimonial" scenario. If an Internet marketer gets his/her articles published in newsletters that have sizable subscriber bases, that marketer's credibility is heightened. Many e-zine owners that have large subscriber bases will not publish sub-par articles, because doing so would damage credibility of publication. While getting articles published in other popular e-zines doesn't deliver specific benefits to prospects about product being sold, it will add to general online credibility of seller.

Whether newbie or intermediate Internet marketer use testimonials or article publication to establish online credibility, true measure is of credibility is in product itself. Before sale credibility is established by seller through overall USP and through testimonials. After sale is made, online credibility is defined by customer. The question at this point is: "Did product live up to sales message?" If so, online credibility with regards to customer-to-seller "one to one" relationship has been successfully established.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Starting an online business

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Ricky Greer is the owner of Magical Websites and has been a web developer and administrator for the past 8 years. This article may be republished on your site or in your newsletter provided this resource box is inluded.