The Difference Between General Marketing and Direct Marketing

Written by Dave Felts

Continued from page 1

Have you ever heard that Dell radio commercial where it says to go to That's direct response too, because they are sending you to a specific URL. When you go there, they know you came from their radio advertising campaign. With that information, they can judgerepparttar effectiveness ofrepparttar 146066 campaign in terms of dollars spent versus revenue generated.

What distinguishes Direct Response from Brand or General Marketing is that there exists a method to directly linkrepparttar 146067 ad torepparttar 146068 response, which then allows a financial assessment ofrepparttar 146069 marketing communication. That assessment can then be used to determinerepparttar 146070 success (or failure) ofrepparttar 146071 campaign in terms of meetingrepparttar 146072 cost per action goal.

Dave Felts is a Search Engine Marketing Manager who recently launched SyteSurge, a resource for search engine marketing information and services.

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

Written by Andy Williams

Continued from page 1

If you used all of these phrases as they are, you would not only have a very large page, but you would have a very high density of certain words like treatment, treating. We obviously have to be very careful about not using a word too many times, so one ofrepparttar useful features built into KRA is its unique keyword list report. This report shows you all ofrepparttar 146044 unique words that make up a set of phrases. Here arerepparttar 146045 unique words that make uprepparttar 146046 above phrases:

alternative az banding best bleeding Care causes chiropractic city coagulation common cure cures current doctor drugs during eat external haemerroid haemmaroid haemmeroids haemorrhoids haemorroid hemarroid hemmoroids hemoids hemorhoid hemorr hemorrhoid hemorrhoidal hemorrhoidectomy hemorrhoids Hemorrihoid hemorroids herbal herbs holistic home how infrared internal irc kansas Laser med micro natural phoenix piles polyps pph preganancy pregnancy review surgical symptoms treat treating treatment treatments type

What this list gives you is a set of keywords that you can use in your content where they make sense. By adding these words to your page, you can theme your page so that it matches lots of frequently searched for phrases.

For example, if you used these words:

treat treating treatment treatments

on your page, you would haverepparttar 146047 chance to rank in Google for "treat hemorrhoids", "treating hemorrhoids", "hemorrhoid treatment" & "hemorrhoid treatments".

By also using Mispelled variations of hemorrhoids highlighted in this list:

haemerroid haemmaroid haemmeroids haemorrhoids haemorroid hemarroid hemmoroids hemorhoid hemorrhoid hemorrhoids Hemorrihoid hemorroids

together withrepparttar 146048 above treatment words, you can expect to be found for search phrases containing every combination ofrepparttar 146049 mispellings when searched with a treatment phrase. That's 48 different search phrases that your page could be found for.

Now,repparttar 146050 above example is one I don't necessarily recommend you follow, since all those mispellings may make your page read very badly. But you getrepparttar 146051 idea.

Perhaps a better use of this type of unique keyword list would be to targetrepparttar 146052 treatment/cure style keywords.

This would not look unnatural:

alternative Care cure cures doctor drugs herbal herbs holistic Laser med natural symptoms treat treating treatment treatments

Add these into your content, together with a couple of alternative spellings, and you can have a page that can potentially rank well for large numbers of hemorrhoid treatment related phrases.

Imagine if you were a search engines, and after analysing your page for theme, you foundrepparttar 146053 above words (and one or two spellings of hemorrhoid).

Would you have any difficulty deciding which themerepparttar 146054 page was about?

For a free Wordtracker Tutorial (and several other free reports), sign up for Andy's free ezSEO Newsletter. No BS advice and tips for affiliate markete

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