Many schools of thought teach that marketing and advertising is key to success in any business. To their credit, there is a certain truth to this, because market is a numbers game. The greater numbers of people that know about owner's business, it's products or services, greater chances of getting sale. Understanding numbers allows us to measure where we are and where we want to go. But, regardless how successful new business owner is with marketing and advertising his or her business, no amount of business exposure alone can guarantee success of business. There are big businesses that are testimonies to this fact with their sudden bankruptcies at time they seem to be at their greatest.

Ultimately, deciding factor on whether a business succeeds or fails lies in level of knowledge and expertise that principle players of a business have with business balance sheet. This level of knowledge also determines just how much belief business owner has in his or her business, and how willing he or she is to make necessary efforts and adjustments that steadily drive a business up to road of success. And, once reaching this point where customers and clients are knocking at door and money is rolling in, it is degree of financial intelligence that will ultimately determine whether business stays in business or not. And, no amount of motivational self-talk or marketing is likely to change this simple reality.

What this means for those who are just starting a business or are struggling to keep a business idea alive, is that it is imperative to develop a deep appreciation - if not love - for numbers and how these numbers play out on business balance sheet. If business is progressing in a positive way financially, rest of aspects to running a business will fill itself in over time. Isn't it a lot easier to learn ends and outs of operating a successful business venture and maintaining commitment and motivation to business vision when business is steadily in a financial growth? Something to seriously think about. Especially, if owning a business is an appealing idea, but is equally as much a mystery to aspiring entrepreneur. The key to success ultimately is determined by plusses and negatives found in business's balance sheet. And, a focus on this will dispel many of mysteries and emotional challenges to owning a business.

Right-brainers, on other hand, are characterized as individuals who are conceptual thinkers, visionaries who scan more than focus. They tend to be more people/project oriented. This style responds to color or placement and frequently files papers horizontally on top of their desk. Putting something inside a file cabinet could mean it is lost to them forever.

Benefit Identifying your natural paper management style helps you work towards eliminating those on-going feelings of stress and frustration when you look at your desktop. Actively developing a user-friendly system that supports your style is a key element in not only creating an organized workspace, but more importantly in maintaining one.

Outcome? Increased productivity and peace of mind.

So…are you left or right?

Copyright  2001 Cynthia Kyriazis. All rights reserved.