The Demographics of Technology Users

Written by Radha Khalsa


Continued from page 1

·Unwired Baby Boomers: comprise 16% ofrepparttar population, with an average age of 39. Internet use is 45% and 69% have cell phones. They tend to be married with children and do not have a lot of free time to devote to technology.

·Low-Tech Elderly: make up 16% ofrepparttar 118717 population and have an average age of 73. Internet use is 12% and 39% of them have a cell phone. This group is oriented to traditional media with 78% watchingrepparttar 118718 news on TV every day.

Withrepparttar 118719 decline ofrepparttar 118720 average size family in America, we have filled our homes with computers and telephones to gather information. According torepparttar 118721 Statistical Abstract ofrepparttar 118722 United States 2002, "Inrepparttar 118723 1990s,repparttar 118724 average yearly expenditure by Americans for media and information services rose from $365.42 to $640.86 per person, a growth in real terms of 32%."

Who is your website built for, and which group/groups are you targeting with your message? Is there interactivity on your website? Do you offer ecommerce? Can visitors post comments or reviews? Can they access your website on their cell phones?

CNN posted an article this month stating that phones and handhelds may replace laptops. The market will see devices that haverepparttar 118725 ability to accessrepparttar 118726 internet, manage contacts, play music, take excellent photos, play games, and make cell phone calls.

Anne Chen from eWeek states in her article on Mobile Computing that, "as cell phones and PDAs become ubiquitous and gainrepparttar 118727 ability to handle voice, e-mail, calendaring and instant messaging; workers will use these mobile devices to connect to an increasing number of applications."

Integration and convergence arerepparttar 118728 buzz words for 2004. Get your website ready forrepparttar 118729 next wave of technology!

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.


Identity Theft

Written by Radha Khalsa


Continued from page 1

Thank you, eBay Services.

Those that responded torepparttar eBay email were taken to a look alike site where their information was stolen.

Some people have received an email fromrepparttar 118716 IRS stating that they are conducting an e-audit and thatrepparttar 118717 recipient has 48 hours to supply their Social Security number and their bank account numbers. The IRS does not notify people of audit by email, nor do they conduct e-audits.

If you receive a suspicious request for personal or business information, callrepparttar 118718 company using their customer service number and verifyrepparttar 118719 request. When you make payment or provide sensitive information, checkrepparttar 118720 domain address. Look for https, instead of http, atrepparttar 118721 beginning ofrepparttar 118722 web address. Be sure to always monitor your credit card and bank statements for suspicious charges.

If you feel you have been a victim of fraudulent scams, contact your local police and file a complaint withrepparttar 118723 FBI andrepparttar 118724 FTC.

You can also protect yourself with insurance. Farmers, Travelers and Chubb insurance are offering identity theft insurance for a nominal fee.

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.


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