The Death of the Loyal CustomerWritten by Wayne Patterson
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I'm sick of being jerked around by large corporations who make it impossible to reach their corporate offices who are only interested in SALES and could care less about SERVICE." Then there is my own personal experience with Nextel. My company was spending a substantial amount of money with Nextel and we loved phones. However, customer service was non-existent. I once spent four hours on phone with six different "representatives" and was hung up on when I asked to speak to a supervisor. No answers were received to my faxes or letters. Voice mails to my local salesperson went unanswered. Even letter from our attorney was never acknowledged. Needless to say we now have another cellphone provider. These examples point to an alarming trend. Businesses are focusing on gaining new customers and failing miserably to turn these new clients into loyal customers. They have lost their civility, not only with their customers but with their employees as well. What can you do? If you believe like I do then take these beliefs and make a difference. Acknowledge that people that you come in contact with are living breathing persons and treat them with goodness and respect. If you can't do that in your present position then its time for you to make a change. As President Bush continued, "Americans are generous and strong and decent, not because we believe In ourselves, but because we hold beliefs beyond ourselves". Let's resurrect "Miracle on 34th. Street"!
Wayne Patterson is the author of "Solidgoldmonthly" home business newsletter. Home business news and views that you can use. No scams allowed! Subscribe now to receive FREE book of eBay Marketing Secrets, sold on other sites for $27.00. http://www.solidgoldhomebusiness.com
| | CRACKING THE BILLABLE HOURS CEILINGWritten by C.J. Hayden, MCC
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equipment. 4. Write a white paper, workbook, or booklet. Short publications like these are easily within your reach, even if you don't consider yourself a writer. A simple 20-page booklet might have as few as 4000 words in it. If you've written four articles to promote your business, you've probably already written this much. These are perfect formats for e-books, which cost you nothing to print. 5. Author a book. This might seem an impossible task, but if you write one page a day, five days a week, at end of a year you'll have a full-length book. If writing isn't your strong point, find an editor, ghost writer, or even a co-author who has skills you lack. You don't have to wait until your book is finished to start selling excerpts as articles and white papers. 6. Market other people's products. If you don't yet have your own product, don't let it stop you. You can begin earning passive income by selling other people's books and tapes, becoming a re-seller for software or assessment tools, licensing someone else's process, or joining affiliate programs. Any of these products can be marketed in conversations with prospects and clients, in your standard marketing kit, in mailings or newsletters, on your outgoing voice mail message, and on your web site. If you've been counting on hourly fees for your entire income, you may be surprised at impact developing your intellectual property will have. It will add not only to your revenue, but also your professional credibility. And in poor economic times, you will find that prospects who hesitate to pay for personal service will still purchase classes and information products. C.J. Hayden, MCC
C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at www.getclientsnow.com
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