The Curious History Of Wine Consumption In America

Written by Ben Bicais


Continued from page 1

Because every state hasrepparttar power to make their own laws regarding wine sales, it has effectively made commercial wine distribution a convoluted mess. Marketing wine inrepparttar 116220 U.S. continues to be a difficult and frustrating task, especially for smaller wineries.

The effects ofrepparttar 116221 21st Amendment have had a major impact onrepparttar 116222 history of wine consumption inrepparttar 116223 U.S. duringrepparttar 116224 20th and 21st Centuries. Its legacy is a tangle of state and county laws that regulaterepparttar 116225 production and sale of wine.

The Fortified Wine Years

Immediately afterrepparttar 116226 repeal of Prohibition, wine consumption dropped as Americans had renewed access to spirits and beer. Fromrepparttar 116227 repeal of Prohibition torepparttar 116228 late 1950s, high-alcohol dessert and fortified wines dominatedrepparttar 116229 market. These wererepparttar 116230 darkest days ofrepparttar 116231 history of wine production and consumption. Many fortified wines were produced and sold extremely cheaply, and catered torepparttar 116232 "misery market". "Winos" drank these overly alcoholic concoctions becauses they wererepparttar 116233 cheapest way to get drunk. Inrepparttar 116234 quest for short-term profits, unscrupulous producers stamped a black mark onrepparttar 116235 history of wine in America.

From 1934 torepparttar 116236 early 1950s, immigrant families consumedrepparttar 116237 majority of table wines. Unfortunately, many of their offspring did not follow their parents traditional drink choices and began consuming beer and cocktails as they assimilated into American society. Table wine was a mysterious beverage to most Americans and was associated with high-society and recent arrivals from Southern and Central Europe.

The Jug Wine Years

America's taste for non-fortified wines finally began to develop inrepparttar 116238 early 1960s. The majority of these new wine drinkers were young, well-traveled, and relatively affluent. Asrepparttar 116239 Baby Boom generation came of age,repparttar 116240 ranks of wine drinkers increased. Even still,repparttar 116241 majority of consumers bought simple, sweet wines.

The early 1980s sawrepparttar 116242 height ofrepparttar 116243 frenzy to promote and sell inexpensive wines torepparttar 116244 American public. The White Zinfandel rage was and continues to be a major part ofrepparttar 116245 market. Total American wine consumption reached an all-time high due to a massive influx of capital and advertising. Despite predictions of continued increases, it did not materialize.

Atrepparttar 116246 same time, overall alcohol consumption decreased inrepparttar 116247 United States duringrepparttar 116248 1980s. The anti-drug and alcohol movement justifyably discouraged dangerous levels of drug and alcohol ingestion. Unfortunately, extremists inrepparttar 116249 movement also attackedrepparttar 116250 history of wine consumption in America. Zero-tolerance attitudes portrayed moderate wine consumption as not only hazardous torepparttar 116251 individual, but also as detrimental torepparttar 116252 entire population.

The Renaissance Years

Inrepparttar 116253 late 1980s, jug wine consumption fell sharply. American tastes were changing, andrepparttar 116254 market began to demand wines with defined characteristics. Mike Benziger's Glen Ellen Winery enteredrepparttar 116255 void, creatingrepparttar 116256 hugely popular "fighting varietals" genre. These wines bridgedrepparttar 116257 gap betweenrepparttar 116258 generic production ofrepparttar 116259 past, andrepparttar 116260 boutique wineries ofrepparttar 116261 following decade.

Much of America's current interest in quality wine stems from a 1991 60 Minutes Program that examinedrepparttar 116262 health benefits of moderate wine consumption. The "French Paradox" isrepparttar 116263 fact thatrepparttar 116264 French consume fatty foods, significant red wine, and have a very low incidence of heart disease. This news had a major impact on American wine consumption, especially in aging, affluent demographic groups.

The Future...Factors to Consider

As American society becomes increasingly more fast-paced and hectic, fewer families are sitting down together for dinner. This is not a positive sign for American wine consumption as few people open up a bottle of wine to drink with their drive-thru or take-out dinners.

Wine enjoyment is symtomatic of relaxation, and these days American society is anything but relaxed. The history of wine is also synonymous with stable family relationships, andrepparttar 116265 divorce rate inrepparttar 116266 U.S. is currently about 50%.

Furthermore, wine is a complicated subject that generally requires a certain amount of leisure time and money to become a true adherent. Additionally, wine has an unflattering image amongst many American alcohol consumers who prefer beer or liquor. In my opinion, there are limits to how largerepparttar 116267 quality wine market can increase.

On a more positive note,repparttar 116268 American population is aging, and older, more affluent people tend to enjoy wine more than other demographic groups. Hopefully they will pass their appreciation of wine torepparttar 116269 next generation.

In many ways,repparttar 116270 history of wine consumption inrepparttar 116271 U.S. is a microcosm of bothrepparttar 116272 positives and negatives that have come withrepparttar 116273 innate American experience. Studyingrepparttar 116274 history of wine consumption inrepparttar 116275 U.S. illuminatesrepparttar 116276 political, cultural, religious, and racial diversity that has maderepparttar 116277 nation what it is today.

America has a relatively small but growing population of wine-lovers. Althoughrepparttar 116278 number of regular wine drinkers are far from being a majority, they will continue to grow asrepparttar 116279 population ages. Future trends will probably include an increase in consumption of quality varietals grown in specific, terroir-driven locations.



Ben Bicais lives in the Napa Valley and is the webmaster of http://www.california-wine-tours-and-accessories.com


Stress-Free Scrapbook Journaling Ideas

Written by Elaine Clay


Continued from page 1

Sent any emails lately? Like letters, emails are also a good source of journaling material that you can use for your layouts.

If you are unsure of your own journaling then doing it in a letter format could help your writing flow more easily, as you describerepparttar people andrepparttar 116219 events taking place, letting you tellrepparttar 116220 story naturally and in your own words.

Ask a question. If you are completely stuck and cannot think of anything to write this can be a good quick fix technique to use. Just ask some simple questions like, “What was your favorite part of..?” or “Did anything funny or embarrassing happen?”.

This technique can be very effective when used for a special occasion layout, like a bridal shower, where you can ask each ofrepparttar 116221 guests to tell you about their favorite memory ofrepparttar 116222 bride-to-be.

Why not take it a stage further? Give each shower guest some suitable decorative paper and let them write down their own memories rather than journal all of them yourself.

For an extra special touch, you could getrepparttar 116223 guests to bring with them their favorite photo ofrepparttar 116224 bride-to-be. Ask them to journal why they picked that particular picture and then do a separate layout for each individual photo.

This is an effective way to make a wonderful and unique scrapbook that is quick, simple and full of memorable pieces of journaling that add a very personal feel torepparttar 116225 album.

If you are one of those people who find it difficult to beginrepparttar 116226 journaling process these fun scrapbook journaling ideas will provide you with some basic tips and techniques to help make it easier.

So go on, try outrepparttar 116227 scrapbook journaling ideas above for yourself and add some stress-free journaling to your pages... Once you’ve finished you’ll see that it’s been well worthrepparttar 116228 effort.

Elaine Clay is the owner of Online-Scrapbooking-Guide.com - your one-stop online scrapbooking resource. Find inspiration, increase your creativity and have fun with our helpful tips, ideas, articles and much more.

Feel free to use the this article - provided it is published in it’s entirety, with my resource box and a “live” clickable link to: http://www.online-scrapbooking-guide.com


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