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To customer, it indicates that you care about obtaining and retaining their business. To employee, training indicates that you are willing to make an investment in them and future of company. Even though you are asking them to accomplish more, you are willing to give them something in return - training to enhance their skill set so that they can serve customer better.
Lest you think this is totally self-serving, I will let you know why I do what I do; it is a sincere passion for customer experience and joy of watching an employee blossom when given tools to do job. Both of excuses listed above have same net effect - customers are poorly served and employees remain demoralized and unmotivated.
Good training produces guaranteed quantifiable benefits. If your training has not done that then you need to find a training provider that will measure effectiveness and guarantee results - WOW!
Carol Verret and Associates, offers training and consulting services to the hospitality industry in the areas of sales, marketing and customer service. Carol's latest training product is a comprehensive customer service system, ResultsWOW. Learn more about her services, at http://www.carolverret.biz.
Be sure to subscribe to her newsletter, ResultsWoW Customer Service Newsletter by sending an email to subscribe-on@carolverret.biz