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What does this have to do with free? Well, when someone visits a site, especially for first time, you've got seconds to convince then to stay and look around. You have to give all of your visitors a lot of options and things to read and learn about. You must impress them, and you must do so quickly.
One way to get them to stay for a short while is to give them some free things. Of course, you can write articles (that's what I do on my site) which give valuable information. You can give them graphics, games, plug-ins for their site, free programs, coupons, or anything else that you can think of (it's probably a good idea to make sure all of this fits in with theme of your site - other than that, sky is limit).
Another reason to give out free things is to get people to come back. That's one of primary ways that Yahoo and sites like it sell advertising ... they give away free things (email, calendars, classifieds and so on) so you will continue to come back to their sites. They can predict how often people will view those ads (based upon statistical analysis), and they've got a good idea of what kind of things you are interested in based upon your actions at their site. Thus, they can sell advertisers a commodity ... you. Or rather, your eyes.
That's why free stuff will continue on internet ... it gets you there and it makes you come back again and again.
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: internet-tips@GetResponse.com