And don't be concerned about it being a 'new technology' because Quikonnex was made for those of us without a techie degree. They believe in support and live training. They even created their own reader called QuikView which you can customize. It's also a bookmark server so you can add your favorite links and access everything from any computer.

You're still notified when someone subscribes to your site. You can track your ad campaigns. Your readers can comment directly on items you post. And beauty is that it's all done from one place. Once you see how easy it is, you will wonder why you are sticking with email as your delivery method. Take a look at: http://quikonnex.com/channel/quikview/home4success and you'll see for yourself how easy it is to become a member of Quikonnex community and that membership in Quikonnex definitely has it's privileges. Give it a try. It won't cost you a thing and you will be pleasantly surprised.

Direct To Desktop Communication

And since email has become so unreliable, creators of Quikonnex even developed their own direct to desktop communication medium called QMTP. Membership in Quikonnex will give you access to this system. Connect with your fellow publishers or subscribers without having to wade through your email client to do it. For me it's been an effective alternative to email.

Web Conferencing

The latest addition to Quikonnex is web conferencing. Imagine being able to show your readers how your latest software works or help them with a problem on their computer. What about training through a web conference? The possibilities are endless. As a Quikonnex member, you'll be able to set up your own web conference room.

Valuable Real Estate

Anyone connected to internet will use their browser to gain access to different websites. And since Quikonnex resides as a sidebar tool in your browser, you and your readers will have easy access to everything you need. This sidebar can also be customized to carry your logo as well as links to your website. Now that's viral marketing.

The Community Advantage

The advantage of building and working within a community is that you aren't left on your own trying to 're-invent wheel'. Working as a team can benefit your business in numerous ways because you can share ideas, expand your marketing efforts and brainstorm with like-minded and innovative individuals.

And that's why I believe Quikonnex system is perfect for anyone serious about their publishing efforts. It's quick, it's clean and it's safe and gives you a simple way to stay connected to your readers. And isn't that what it's all about? Staying connected?

In a nutshell, a mission statement provides answers to all of these questions in less than 50 words: What am I selling? Who am I selling it to? Why am I selling it? It doesn't need to be just one sentence, but keep it as brief as possible.

Goals and objectives, other components of company overview, are often confused by first time business plan writers. Remember that goals are things your company wants to achieve while your objectives are how they plan to get there.

Business Environment

This section will probably require you to do some outside research because it involves information relating to your industry, your market, and your competition. You need to take an honest look at field you are preparing to enter and pay close attention to its structure, its trends, and its barriers to new businesses. Become familiar with major competitors in your industry and decide how you will differentiate yourself from them. Also, get to know your potential customers and what makes them tick. The more you know about them, more likely you will be to turn them into buyers.

Company Description

At this point in your business plan, you need to go into detail about your business. You can't simply define your company in terms of what you sell, but also in terms of who you serve, what resources you will use, what types of employees you are looking for, what type of distribution method you'll utilize, and more. All of this factors combine to create your company.

In addition to this, you should also state your company's UPS (Unique Positioning Statement). This is a one sentence statement that explains what sets you apart from all of competitors.

Action Plan

The last part of your business plan is this section which outlines steps you need to take now in order to make your plan work. These should also reflect goals and objectives that you've outlined in your company overview.

Besides these primary pieces of a business plan, you may also need to include a financial section, particularly if you plan on using it to get outside funding for your business. This may take more thought and planning than other sections because it will require you to make some assumptions about your business's revenue potential. The most important thing is to base any estimates on realistic expectations, not optimistic dreams.

You may want to visit following websites for some samples to give you an idea of how things should be formatted and worded:

http://www.businessplans.org/businessplans.html http://www.bplans.com/sp/

With some useful models and this helpful information, you'll be well on your way to completing your effective and professional business plan.