[] Blue Studies have revealed that blue is country's most Popular color.

Ford, "Big Blue" (IBM) and Benz, are all blue. When Exxon and Mobile merged, their color became blue.

[] Green Speaks of ecology and nature. Says Eiseman, "Consumers describe it as fresh, clean and revitalizing."

Yellow-Green is negative for adults (slime), but is liked by youth market.

[] Red Red is viewed as most exciting color - and creates a high arousal threshold.

Compare Chrysler (red) with Ford (blue). Which company do you view as most cutting-edge and exciting?

[] Purple "The 18 to 29 year olds are especially partial to purple because they consider it sexy," says Eiseman. "And influentials see it as powerful and sophisticated."

[] Black "Black remains most mysterious, powerful, and sophisticated shade, especially with wealthy, achievement-oriented women." But not by middle-aged men and women, however, who still associate black with mourning.

[] Pink and red The two colors that are seen as warmest as well as most cheerful, with pink being most popular of two.

[] Bright orange The least favorite color

For more on this subject, go to http://www.pantone.com/index.asp?pn=home

Bottom line:

Better use of color will mean a better Web site that appeals to your visitor, and can even make your site appear better than it is.

Match color scheme of your site with your target audience and you'll make more money.

It's as simple as that (and as hard!).

·Design with promotion in mind. If you design your site without taking promotion into consideration you may inadvertently derail your promotion efforts before they begin. One example of this can be seen when you redirect traffic based upon site visitor. Incorporating a URL redirect to personalize site visitor's experience can help you earn kudos with your visitors. This could also cause great site promotion problems because some search engines reject sites that immediately redirect visitors. You can compensate for this, but it's much easier to do so during design phase.

Be master of your domain. Build your site and promote your site using a domain name that you own. At some point you may have to part ways with your hosting service provider, which means, if you don't own your domain name, you may also have to say goodbye to your traffic. If you do own your domain name, ability to relocate traffic you worked hard to build is not left in hands of your hosting service provider.