The Color of e-Business

Written by Ernest Seger

Continued from page 1

[] Blue Studies have revealed that blue isrepparttar country's most Popular color.

Ford, "Big Blue" (IBM) and Benz, are all blue. When Exxon and Mobile merged, their color became blue.

[] Green Speaks of ecology and nature. Says Eiseman, "Consumers describe it as fresh, clean and revitalizing."

Yellow-Green is negative for adults (slime), but is liked byrepparttar 109082 youth market.

[] Red Red is viewed asrepparttar 109083 most exciting color - and creates a high arousal threshold.

Compare Chrysler (red) with Ford (blue). Which company do you view asrepparttar 109084 most cutting-edge and exciting?

[] Purple "The 18 to 29 year olds are especially partial to purple because they consider it sexy," says Eiseman. "Andrepparttar 109085 influentials see it as powerful and sophisticated."

[] Black "Black remainsrepparttar 109086 most mysterious, powerful, and sophisticated shade, especially with wealthy, achievement-oriented women." But not by middle-aged men and women, however, who still associate black with mourning.

[] Pink and red The two colors that are seen asrepparttar 109087 warmest as well asrepparttar 109088 most cheerful, with pink beingrepparttar 109089 most popular ofrepparttar 109090 two.

[] Bright orange The least favorite color

For more on this subject, go to

Bottom line:

Better use of color will mean a better Web site that appeals to your visitor, and can even make your site appear better than it is.

Matchrepparttar 109091 color scheme of your site with your target audience and you'll make more money.

It's as simple as that (and as hard!).

Ernest Seger is CEO of Internet Business Marketing. His site focuses on advanced Internet marketing techniques and free software. Get thousands of visitors to your web site each and every week:

Making e-Business Your Business

Written by Greg McNeil

Continued from page 1

ĚDesign with promotion in mind. If you design your site without taking promotion into consideration you may inadvertently derail your promotion efforts before they begin. One example of this can be seen when you redirect traffic based uponrepparttar site visitor. Incorporating a URL redirect to personalizerepparttar 109081 site visitor's experience can help you earn kudos with your visitors. This could also cause great site promotion problems because some search engines reject sites that immediately redirect visitors. You can compensate for this, but it's much easier to do so duringrepparttar 109082 design phase.

Berepparttar 109083 master of your domain. Build your site and promote your site using a domain name that you own. At some point you may have to part ways with your hosting service provider, which means, if you don't own your domain name, you may also have to say goodbye to your traffic. If you do own your domain name,repparttar 109084 ability to relocaterepparttar 109085 traffic you worked hard to build is not left inrepparttar 109086 hands of your hosting service provider.

Greg McNeil is the founder, CEO and president of e-Business Express, Inc; an Internet start-up specializing in providing businesses with the building blocks of e-business; e-business planning, site development, industry leading hosted applications, and e-business promotional services.

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