Advertising: The Click Fraud Problem

The Click Fraud Problem

Written by Christos Varsamis

Continued from page 1
This is a huge problem. There is no “pay per click” Company denying that click fraud exists. Web analytics companies estimates that repparttar

50% of all click activity is fraudulent. This means that your pay per click marketing activities are half effective as they could be because of click fraud. Overture spokeswoman Jennifer Stephens refutes that estimate, saying that repparttar 100571

numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with repparttar 100572

best antifraud system in repparttar 100573

industry, which combines technology and human analysis. Most advertisers are aware of repparttar 100574

click-fraud issue but have not delved into it because of repparttar 100575

technical complexities involved. Others are concerned that they could jeopardize their relationships with repparttar 100576

powerful search networks if they complain too loudly. One of repparttar 100577

best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like repparttar 100578

below: IP address capture. IP address geographic Location. User Agent (browser, bot etc.) See exactly what keywords are generating your clicks Date and Time stamp System detects sudden click spikes from one or more IP addresses Real-time email alerts at 80% and 100% of your account's transaction utilization IP address history - alert you to prior offenders Another similar service is “who is clicking who”: http://www.whosclickingwho.com Other ways is repparttar 100579

click fraud capture software like Click Auditor: http://www.keywordmax.com/click_auditor.html

Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com & http://www.internetmarketingsuccesstips.com .

What IS an e-Advertiser? - Why You Should Use One!

Written by Marion B Stearns

Continued from page 1

A "Code of Ethics" -- Can Help!

A Code of Ethics should protect repparttar public and protect ALL members of an organization. A subscription to a Code of Ethics, as well as Standards of Operations and Practices, should eliminate activity which could damage repparttar 100570 public, OR dis-credit repparttar 100571 ezine advertising profession.

Ezine publishers who adhere to a Code of Ethcs are aware of industry trends as they relate to buyers AND sellers! Actually, they're advocates, working to protect repparttar 100572 Public Interest as well as their own interests.

Is That Telling People How to Run a Business?

Absolutely not. Accountability is KEY! It's a step towards a sound financial future. IF you had a complicated problem with income taxes, would you go at it alone OR find a CPA? Considering repparttar 100573 small upside cost and No Downside Risks, it would be foolish to consider a deal in repparttar 100574 ezine advertising industry, without qualified and well seasoned advice and assistance.

In many companies, a "Code of Ethics" represents a Standard of Excellence that's shared among groups of like-minded individuals. Isn't THAT about as solid as it can get?

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This article may be reprinted in it's entirety with repparttar 100575 resource box in tact.

Marion Stearns operates 11 e-Biz Divisions. Visit her at: http://www.admistress.com See what you're missing!

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