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Sure, you can advertise online for free, but except for isolated instances, there is a catch. Forget FFA (Free For All) sites where you can post a free ad for your business. They get thousands of submissions hourly, and most only keep latest hundred or so current, so your ad has a life measured in seconds.
How about free ads you find in newsletters? If newsletter has content and a decent subscriber base, they are a great deal. However, many times only subscribers who receive it are those placing free ads, and once they check to see if their ad is there, they "click away" and don't even see anything else.
While you might not immediately learn how to advertise your business, you quickly learn how not to. Email spamvertising is simply a waste of time and money. If it is annoying to you, and ads are summarily deleted without being read, why waste your money on a similar campaign.
Those who want to do business on web, and are succeeding, are evolving into a whole new breed of entrepreneurs. They learned from mistakes that are being made, and have developed a business plan that is working.
So, what is secret. It really isn't a secret, and it is as obvious as nose on your face. People are not stupid, inexperienced maybe.- but not stupid. Treat them with same courtesy and respect you would like to receive, and you will be amazed at results.
Unfortunately, many would be entrepreneurs don't take their business seriously, and will fail. This is not something you can do when bored, and there is nothing good on TV that night. If your bottom line is to succeed, you must take your online business seriously, and returns you receive will be in proportion to effort you exert.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com