The Best Way To Get Listed On Yahoo!

Written by David Gikandi

Continued from page 1

Before you submit, make sure all your links are working - Yahoo! tests your page HTML before it includes you. Generally, have a good look at your site and remove everything that would make Yahoo! not list your site - or list it in a way that isn't as you would want it to be. Yahoo! gives a lot of information on how they review a site - see their submission help pages at and Follow them torepparttar letter and followrepparttar 128060 above instructions torepparttar 128061 letter. Once your site is listed at Yahoo! it is next to impossible to haverepparttar 128062 wayrepparttar 128063 listing is worded changed. So make sure you get it rightrepparttar 128064 first time around.

To submit to Yahoo!, simply go torepparttar 128065 category where you wish to have your site listed on Yahoo! and click onrepparttar 128066 Suggest link atrepparttar 128067 bottom of that page.

Once you get listed, you should also sign up to have your site become a sponsored site within Yahoo! It costs $25 to $300 or more a month atrepparttar 128068 time of this writing, depending onrepparttar 128069 category. Sponsored sites appear in a separate, clearly demarcated listing box, located on appropriate category pages inrepparttar 128070 directory atrepparttar 128071 top - which means that you will get a lot more traffic - significantly higher thanrepparttar 128072 non-sponsored listings. To sponsor your site, simply go torepparttar 128073 directory page on Yahoo! where it is listed, then click onrepparttar 128074 Sponsor link and followrepparttar 128075 directions.

We keep mentioning 'most important keyword' all along. What is this keyword or keyword phrase? This isrepparttar 128076 keyword or phrase that most people use to find your site. Try to use a two word phrase. A one-word keyword is usually too general and will result in a lot of traffic that is not very interested in your site. So you will end up having a lot of people who just get back out of your site. It is better to use a two-word keyword because that makes sure you get people who are ready to spend time and money on your site. The easiest way to illustrate this is to userepparttar 128077 adult industry. If you have an adult site that specializes in live video, you may be tempted to use 'sex' asrepparttar 128078 keyword that is most popular with searches in your industry. Indeed it is, but you will get people looking for free pictures, looking for medical advice, and more. A better phrase would be one that containsrepparttar 128079 words 'live video' and 'sex' in it. That isrepparttar 128080 kind of keyword phrase you should enter here. Tools such as Word Tracker andrepparttar 128081 Goto inventory window will help you see what arerepparttar 128082 most common keyword searches in your industry.

If you need help finding your important keywords and composing your title or descriptions, you may find an appropriate online marketing company to do that for you at or use a software package to guide you, such as PositionWeaver PRO, which also has links to keyword searching tools. Generally, even if you do get someone to write your title and description for you, make sure you review it carefully before you submit it - after all, it is your site and you only get one shot at this when it comes to Yahoo!

David Gikandi ( is CEO at ( is a large interactive webmasters portal featuring everything an e-commerce professional needs.

THEMES...The Next Evolution of Search Engine Optimization

Written by John Buchanan

Continued from page 1

Can you do that? Can you describerepparttar content of your entire site in two words?

If not, you need to begin rethinkingrepparttar 128059 focus of your site. You might consider splitting your site into separate sites. Usingrepparttar 128060 same look and feel for each site, only different domains forrepparttar 128061 different categories of your site. In this way, your visitors will still feel as if they are onrepparttar 128062 same site, butrepparttar 128063 engines will see different sites, each with their own "theme".

If you can describerepparttar 128064 focus of your site in two or three words your already well on your way to having a very themes friendly site.

The next step should be your homepage. The homepage of your site should focus onrepparttar 128065 overall, two word theme of your site. The same two words you used to describe your site. These should berepparttar 128066 focus of your homepage.

All ofrepparttar 128067 subpages on your site, should focus on a narrower version ofrepparttar 128068 same theme you targeted on your homepage using an extension ofrepparttar 128069 same two word description of your site. If your two word description was "computer hardware", then your subpages should focus on keyphrases such as "ibm computer hardware", "toshiba computer hardware" etc.

The key is to always haverepparttar 128070 same two word description as part ofrepparttar 128071 focus of your subpages. This keepsrepparttar 128072 overall theme ofrepparttar 128073 site pure and focused, and easily picked up by a visiting engine.

A good example of an implementation of this would be an electronics store. A smart owner of an online electronics store would give each section of his store its own domain name. This could include a domain specifically for cell phones, another for televisions, another for stereos, etc. In doing this, he could then focus individual pages within each domain on specific types of those devices.

Let's look at an example.

Primary domain -

cell phone domain -

cell phone subpages: nokia-cell-phones.html motorola-cell-phones.html ericcson-cell-phones.html etc.

stereo domain -

stereo subpages: panasonic-stereos.html aiwa-stereos.html sony-stereos.html etc.

televisions domain -

televisions subpages: toshiba-televisions.html big-screen-televisions.html sony-televisions.html etc.

As you can see buy usingrepparttar 128074 above technique you can focusrepparttar 128075 overall theme of each web site. The cell phone portion ofrepparttar 128076 site may deal with different types of cell phones on each page, butrepparttar 128077 overall theme is still "cell phones" because this phrase would be found on each and every page.

When dealing with a themes based engine, focus is key. If all other things are equal,repparttar 128078 site that is most focused aroundrepparttar 128079 specific search term, will come up on top.

John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of "The Search Engine Bulletin", a FREE monthly newsletter. Visit him at for more information or to sign up for the newsletter.

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