Continued from page 1
Sherlock also features an RSS feeder, localized searching and web cams, and
ability to create and manage your own channel for just about anything within
possibilities of
world wide web. All of this, every last point, can be done without opening a web browser, but if you are within
Apple built-in Safari web browser, in
upper right hand corner of every window, there is a Google search field (fig. 7). So you say your Desktop search can search Google from your desktop? That might have impressed me in 1996, but I've been using those functions for years now. 'bout time you kids caught up.
So, between
Finder and Sherlock, I'd say Mac users have Desktop search more than covered. Next up? The Toolbar. The most popular toolbars offer some really useful features, such as a web search, pop-up blocking, check PageRank, autofill, and
ability to search within a web page. Every one of these features, with
exception of a PageRank checker, is built-in to Safari. We already covered
Google search in
top right hand corner (fig. 7), so let's jump ahead to
others.
Since it's first release in 2003, Safari has offered a pop-up blocking option (fig. 8). I'm on all
Apple newsletters and visit
site at least once a day. Needless to say, I had Safari almost
very second it was available to
public. In all my time using this browser, I have never once seen a pop-up. It's a virtual brick wall that I am eternally thankful for - I don't think I could do my job if I had to look at
myriad of products and services advertised within
wretched pop-up.
Autofill is also a feature that is available with Safari. Using your personal or business contact information from Apple's Address Book, Safari will finish names, e-mail addresses, countries, states, provinces, phone and fax numbers, web site addresses, street addresses, etc as you begin to type them. Also included in this feature is
Safari autofill button in
address bar (fig. 9). One click of this button and
form on
open page is filled in. You can even have it automatically fill in your user name and password for any account on any site, but I would only suggest doing this if you are
sole user of this account and it is unlikely no one else will be using your computer.
Finding keywords within a web page is something that is available in every application within
Macintosh Operating System, much like Windows (fig. 10). The Apple key and
F key at
same time will bring up a search field and any instances of these keywords will be highlighted within
web page,
text document or
e-mail you are searching. You can also search within an entire site, by typing into
Google search field in
Safari window site:www.abalone.ca tsunami - this will search within
domain name abalone.ca for
term 'tsunami'.
Now we're only left with one thing. A PageRank checker. This has been my biggest issue with
Toolbars not being released for
Mac platform. I have written many, many, many letters to
developers at Google. It was of no use. They kept telling me to interpret
green lines under every link in
google Directory. Sure, Google, that's not time consuming or anything. I searched and searched and searched and I found several web sites that checked PageRank after you entered a specific URL, but that wasn't good enough. As an SEO company owner, I needed something that checked
PR of every site I visited without me having to do a thing.
After months of frustration, my brother finally came across
solution at konfabulator.com - widgets. Konfabulator is a small piece of software that allows you to run tiny programs called widgets. You can paste these widgets to your desktop, allow them to float above all other open windows or only bring them to
front when you need them. One such widget is a long-awaited PageRank checker for Mac (fig. 11). Once installed, it will check and show you
PageRank of any site you visit with any browser, automatically.
If you visit widgetgallery.com you can find more than 850 other widgets that do various things such as giving you
weather forecast, desktop search for almost every single search engine, bring you your favorite RSS feed, news, stock info, even plant a character of some kind on your desktop with whom you can interact. Konfabulator is available for Windows as well. These widgets are so useful that Apple has included them in
next release of OS X (Tiger) under
name Dashboard.
So, you can see, as a Mac user, I am outfitted perfectly with everything
Toolbar and Desktop search has to offer and more. Perhaps one day your toolbars and desktop search software will include some of
more advanced features we have, such as downloading and viewing movie trailers, checking flights and earthquake risks, etc. Until then, anything your PC can do, my Mac can do. Perhaps even better.

Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at www.abalone.ca/resources/