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Sometimes best policy is to purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.
Gather information about your customer before they start browsing
Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask customer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all prices in their own currency. This gives site a local feel and will again bring that buying confidence that is so important when trying to make a sale.
I hope you’ve seen importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to your main domain name.
Steve Ashton is a programmer and web developer. He runs two popular websites, Web Hosting Guide and Domain Names Center.