The Battle Over Desktop Real Estate

Written by Paul E. Burke

Continued from page 1

- Capturingrepparttar desktop is key to capturing users, eyeballs, and market share. - The desktop isrepparttar 125082 first screenrepparttar 125083 user sees whenrepparttar 125084 computer boots up. - The desktop isrepparttar 125085 only persistent screen thatrepparttar 125086 user returns to again and again.

Forrepparttar 125087 believers in desktop marketingrepparttar 125088 question is *how* to get their company onrepparttar 125089 desktop. Big companies that haverepparttar 125090 money are paying OEMs such as Compaq, Dell, and Gateway substantial sums to get their icons shipped onrepparttar 125091 desktops of new computers. As a matter of fact, it was reported that in certain instances AOL will pay OEMs around $35 per computer to place AOL onrepparttar 125092 Windows XP desktop. Ouch! $35 per desktop shortcut. That's quite a King's ransom.

Historically,repparttar 125093 cost of getting onrepparttar 125094 desktop has been extremely high which speaks torepparttar 125095 value of desktop real estate. It is my belief that desktop marketing is going to fast replacerepparttar 125096 "old ways" of online marketing -- many of which simply don't work. Onrepparttar 125097 contrary, desktop marketing is highly effective and gets results and these successful companies know it.

Butrepparttar 125098 Windows desktop is no longerrepparttar 125099 exclusive territory of Fortune 500 companies. The good news is See You Again Software, LLC offers extremely affordable desktop marketing products that allow small online businesses to place their company icons onrepparttar 125100 desktop -- right next to industry giants like AOL and Microsoft. Visitors can then click onrepparttar 125101 icon at any time -- right from their desktop -- and are automatically taken directly back torepparttar 125102 businesses' web site.

So, once again, I am beatingrepparttar 125103 drums for desktop marketing. Remember, there is a reason that America Online is a multi-billion dollar Fortune 500 company. The marketing executives at AOL are not wet behindrepparttar 125104 ears -- they are seasoned marketers who know they must be aggressive to get results. And desktop marketing is a key component in getting those results.

Paul E. Burke is President of See You Again Software, LLC and the innovator behind the #1 best-selling professional desktop marketing products in history. You can e-mail him at To learn more about desktop marketing and how it can increase your customer acquisition and retention, please visit:

10 Benefits Of Starting An Online Community!

Written by Larry Dotson

Continued from page 1

6. When your discussion board or chat room becomes popular, you could sell advertising space on them. This will give you an extra income stream for your web site.

7. You can network with other businesses by having a chat room or discussion board. You could exchange business ideas, leads, advertising, etc.

8. You could allow other web sites who don't have a discussion board or chat room to use yours. You will get free advertising by allowing them to link to your online community.

9. When you have a discussion board or chat room you can get free advertising by listing them in online community directories. You can also join web rings with similar discussion topics.

10. You can make money by advertising your own products and services on your discussion board or chat room. You could also join other people's affiliate programs and make commissions advertising them.

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