Still how many more people are likely to read an ad in a content rich ezine with articles specifically written to help them as opposed to an ad posted next to 2000 other ads, or a web site that 'pops up' as an extra to a site they just decided they wanted no more to do with and left?

No, I'm not trying to say ezines are only way to promote. Other means of promotion can be worthwhile. My point here is that eventually, and in some way, everything else always comes back to ezines.

Look at it this way, ezines are backbone of Internet promotion and other methods are ribs. Yes, we need our ribs, but what good would they be without a backbone, and if you had to give one of them up, which would you choose? A rib or two would be a small sacrifice in order to keep your backbone, wouldn't it?

Using this logic, it only makes sense to have your ezine as well. Every other method you use to get visitors to your site instantly becomes more effective when those visitors subscribe to free ezine you offer. This gives you opportunity for repeat contact. Now seriously, would you rather have just one chance at getting a sale from your site's visitors, or would you rather stay in touch and keep your product or opportunity in their mind indefinitely?

Sure, use other methods, but coordinate them around your ezine and you'll achieve better long term results.

Everything eventually comes through my ezine. I hear about new opportunities as I receive ads for them. I get offers from others to promote for them, and quite often receive what it is they are promoting for free just for my honest review. I then pick and choose which ones I want to promote based on item's usefulness.

Ezines are backbone of Internet promotion. I honestly believe this and welcome anyone who thinks otherwise to contact me and give me their opinion.

Most people are keen to discover best places to dine and wine. When you write your press release, focus on restaurant guide and write a juicy story around it.

PR Tip #3. Short and Sweet but Complete

Editors are extremely busy people with deadlines to meet. They don't have time to read lengthy press releases. Write your press release in less than ten short paragraphs - preferably under one page.

But be sure to include basic information such as What, When, Where, Why and How of subject matter.

Provide full contact information such as phone, fax, email, website address, mailing address and name of person(s) whom editors can speak to.

PR Tip #4. Mind Your Language

Write in plain simple English - explaining your story clearly. Avoid technical jargons and flowery words. Spell check and grammar-proof your press release.

If you can't write well, get a professional PR writer to do your press release. It's worth investment. Poorly written press releases are rarely read. Don't botch up your business image by sending out a badly written press release.

PR Tip #5. Spice It Up

Spice up your press release with an exciting headline that grab editors' attention. The toughest stage of any media campaign is getting editors to read press release - and they get a lot of press releases daily!

Include interesting quotes from relevant people to liven up your press release. Just check out newspapers. Almost every article has at least one quote.

Michael Low is a professional PR Strategist. He provides top- notch PR services at highly affordable rates. Check out his full range of PR packages at http://www.prbuilder.com/pr.cgi?a011