The BIG Website Traffic Lie!

Written by Grady Smith

Continued from page 1

Second, you can do it yourself.

Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain howrepparttar promise and benefits work torepparttar 127465 customers potential inrepparttar 127466 body of your sales letter.

Createrepparttar 127467 main part of your sales letter as if itís so irresistible that no one can refuse. Give them strong benefits. Show them your product is a huge value that canít be missed.

Close your sales letter withrepparttar 127468 disadvantages of not accepting your offer. Inrepparttar 127469 beginning, explainrepparttar 127470 downside, and endrepparttar 127471 proposition withrepparttar 127472 down side.

Give a strong satisfaction guarantee, and youíve got a sales letter that grabsrepparttar 127473 reader byrepparttar 127474 throat and doesnít let go until they input their credit card information.

Of course, this is a basic list of your sales letters goal. There are plenty of resources and articles online that will teach yourepparttar 127475 complete story on banging out a sales letter that works. Explore and learn. Never give uprepparttar 127476 pursuit of making a sales letter that puts money in your pocket. Itísrepparttar 127477 best time and money investment youíll ever make for your business.

Grady Smith offers FREE evaluation of your current sales letter, and turns websites into moneymakers. Visit him for your FREE consultation and list of his services.

Four Simple Steps to Improve Your Sales Copy

Written by Jennifer Stewart

Continued from page 1

"Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performedrepparttar competition in speed, accuracy and endurance."

3. "Why should I believe you?" Give reassurance This isrepparttar 127464 time to give some details about you and your Company, provide information about your credentials, qualifications and experience inrepparttar 127465 field. Now you can also include brief testimonials from satisfied customers (provide as much information to identifyrepparttar 127466 customers as they're willing to allow anonymous testimonials are almost worthless).

4. "What if I don't like it?" Eliminaterepparttar 127467 risk The final stumbling block is usuallyrepparttar 127468 fear of losing their money if they don't likerepparttar 127469 product or find its not what they expected, so offer your customers an iron-clad guarantee.

It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor -repparttar 127470 longerrepparttar 127471 better - people like to know you'll be around forrepparttar 127472 long-haul.

Incorporate these answers in your sales copy to help turn your readers into buyers.

Jennifer Stewart has had her own web-based business since 1998, offering professional writing services to clients on every continent except Antarctica! Visit: to see how your business can benefit or subscribe to free, weekly Writing Tips:

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