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"Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed competition in speed, accuracy and endurance."
3. "Why should I believe you?" Give reassurance This is time to give some details about you and your Company, provide information about your credentials, qualifications and experience in field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?" Eliminate risk The final stumbling block is usually fear of losing their money if they don't like product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor - longer better - people like to know you'll be around for long-haul.
Incorporate these answers in your sales copy to help turn your readers into buyers.
Jennifer Stewart has had her own web-based business since 1998, offering professional writing services to clients on every continent except Antarctica! Visit: http://www.write101.com to see how your business can benefit or subscribe to free, weekly Writing Tips: mailto:WritingTipsemail@example.com?subject=Subscribe