The US Census report of 2000 show that 22% of surveyed payday loan borrowers hold a bachelor's degree from college. More than two-thirds of people surveyed reported an annual income of a minimum $25,555 and has a savings account. Also, 51% of surveyed population had a retirement savings plan.

Viewing industry statement, it seems that payday cash advance customer has more than average level of education than general US population.

A typical payday loan customer is between 25 to 40 years of age and has an annual income between $25,000 and $50,000. Also people from all walks of life, including teachers, civil servants and corporate employees considers payday loan as an efficient solution to short term financial emergencies.

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If I’m talking to a person face-to-face about this, it is about at that this time in conversation that their eyes glaze over and they really start to wonder about this so called “expert”.

So let me give an example of two hypothetical investors, Freddie Flipper and Barbara Buy