The Art of Writing Effective Web Site Sales CopyWritten by Shelley Lowery
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When your visitor scans your sales message, chances are they'll read your headline, subheadlines and your PostScript message. Place your most important benefits within your P.S. message. It will get read. Writing Your Copy Now, you're ready to begin filling in spaces. When you begin writing your paragraphs, get straight to point, avoid negativity and hype, and write in small sections. Vary paragraph sizes and limit each paragraph to four or five lines max. If you feel that your paragraph will be longer than four or five lines, try to use bullets to display important points. Write in an everyday language that everyone can understand. Make sure you use plenty of white space. White space is empty space between your paragraphs and around your text. You don't want to overwhelm your visitors with a solid page of black text. Nothing will make them click away any faster. Pack your sales copy with benefits from your headline straight through to your order form. Make sure you don't confuse features with benefits. Features don't sell... Benefits sell. Your visitor wants to know exactly what your product or service can do for them. Provide Testimonials Testimonials provide another great way to reassure your visitors. Blend your testimonials in with your sales message. Avoid making your visitors have to click to another page to view your testimonials; chances are, they won't. By blending your testimonials in with your sales message you can ensure they will be read. Selecting Fonts Avoid using fancy fonts. Fancy fonts make text difficult to read. In addition, your visitor may not have that font on their computer. Select a font that is easy to read and use black text on a light background. Long Copy Vs. Short Copy It is a proven fact that long sales copy out-sells short sales copy, but some visitors do prefer a short sales letter. You can give your visitors both. For those who prefer a short sales letter you can provide opportunities to click through to your order page prior to ending your sales letter. Try to keep your sales letter all on one page. Your visitor would much rather have to scroll through your letter than click through and load another page. With each additional click, you'll lose a percentage of your potential customers. Your words should seamlessly flow together from your headline through to your order page. Keep it simple, to point and pack it with all of benefits your product has to offer. The simple, well-designed web sites with killer sales copy make sales.
Shelley Lowery is the webmistress of Web-Source.net http://www.web-source.net - Your Guide to Professional Web Site Design and Development. For further information on writing effective sales copy read her review of Make Your Words Sell. http://www.web-source.net/review4.htm
| | Yes, You CAN Write Articles!!Written by Terri Seymour
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You might even have your own way that works better for you. Do not be afraid to give your articles a little personality and/or humor. Subscribe to some ezines and read articles to get an idea of what people are writing. But do not try to copy somebody else's style. You want YOUR knowledge and personality to come through in your articles. After you have finished your article, you should read it from start to finish. Sometimes just reading through your article will give you more ideas on what to write. Once you finish your article and make any necessary changes, you will need to submit your article to as many sites and ezines as you can. Here is a list of sites to get you started. http://www.allforwomen.com/network/articles.shtml http://www.appp.isthebe.st/ http://www.certificate.net/wwio/ideas.shtml http://www.connectionteam.com/art.html http://www.dime-co.com/articlesub.htm http://www.ezinearticles.com/ http://www.freezineweb.com/ http://www.HerAssistant.com http://www.ideamarketing.com http://www.mailbiz.com/mailbiz/magcat/ http://www.makingprofit.com/ http://www.marketing-seek.com/articles/submit.shtml http://www.netterweb.com/articles/ http://www.pagecrafters.net/newsletter.html http://www.powerhomebiz.com/archives/articles2.htm http://www.smarteremarketing.com http://www.the-best-list-site-in-the-world.com/lotsart.html http://www.websitings.com/classads/submit_article.cfm I wrote three articles before I came up with one I liked and since then I have written four more with no problems. Once you get past doubt, you will do just fine.
Terri Seymour owns and operates MyOwnEzine.com MyOwnEzine.com is a website, ezine and service which provides the resources, tools, guidance and more to help you start, publish and promote your own ezine. You can contact Terri at mailto:ter02@newnorth.net Subscribe at mailto:subscribe@myownezine.com or visit http://www.myownezine.com for lots more info.
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